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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Institute New product.

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Presentation on theme: "© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Institute New product."— Presentation transcript:

1 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Institute New product bundles & pricing Commercial offering Part 1

2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Institute New product bundles & pricing Commercial offering Part 1

3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Discussion topics HP Institute Pricing and Commercial Model Session 1 HP Institute Value Proposition HP Institute feedback and priorities HP Remote Lab pricing update New product bundles and pricing Session 2 Commercial offering and pricing Marketing and demand gen resources

4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Skill AreaBusiness ProfessionalTechnology Professional Technolog y Skills Technology acumen - Identify and leverage technologies to achieve business outcomes End-to-end solution expertise - Develop integrated cross-platform solutions Business Skills Systems thinking and innovation - Grasping the “big picture” and create solutions to achieve business outcomes Business context awareness - Translate business objectives into technology strategies that drive the business Practical Experienc e Managing tech initiatives - Keep IT initiatives on track and ensure they deliver on the business objectives Hands-on experience - Designing and configuring technologies that create business differentiation New skills required by Business & IT pros 21 st century skills require both business context and practical tech experience

5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Based on industry standards, powered by HP HP Institute offerings IT career path Cloud Cloud essentials Choosing between onsite, hosted, and cloud services Cross-technology virtualization Cross-technology integration Business acumen for IT leaders Networks Designing and deploying wired and wireless networking solutions Virtual networking Network security and management Connected devices Designing and deploying multidevice solutions (PC, laptop, mobile device, and virtual clients) Client security, management Consuming hosted, cloud applications Servers & storage Designing and deploying server and storage solutions Optimizing applications Security and management Business career path IT For Business IT acumen for business leaders Driving business outcomes through technology Owned IT Outsourcing Cloud services Converged Infrastructure IT For Business IT acumen for business leaders Driving business outcomes through technology Owned IT Outsourcing Cloud services Converged Infrastructure HP ATA Certification IT Architect

6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Two options to provide practical experience for tech students HP Institute practical experience is KEY Classroom vs individual experience 21 st century skills Remote Lab Not simulation/virtual = better educational outcomes Student access to $500k REAL cutting edge equipment NO Capital investment Onsite Lab 60-70% discount on server and network equipment used in the classroom Remote Lab Datasheets Available NOW

7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP Institute value to Certiport partner Higher value product High price point with strong margin Diversification Aligns with where the market is going Massive opportunity with IT for Business Architecture skills are the “sweet spot” within technical certifications Employability value proposition Brand extension into higher “semi-pro” product segment Brings connections to employers (HP resellers/customers) High value to government agencies Stepping stone to Pearson VUE integration Learning to sell HP ATA is the key to being able to sell the new pro portfolio

8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Feedback from Customers and Certiport Sales Feedback on HP Institute What is working? “I wish our other partners were like HP!” Great support from HP in region. “Content is great!” High interest in the product. Strong pipeline! “ATA-IT for Business is timely and meets a real need!” Fantastic feedback from educators & employers! “30/90 preview enhancement is helpful.” This will help in evaluations and closing deals. What is NOT working? “Remote Lab pricing is inflexible.” Need marketing piece, lab as part of 30/90, localization. “Program is operationally complex.” 6 systems with discrete logins. “Customers are waiting until we have a full solution.” Cloud content not available. “Need employability story.” Engagement from HP partners will help close deals. “Big opportunity with commercial training centers.” HP Institute is restricted ATA to academic markets.

9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Joint HP & Certiport Priorities HP Institute FY13 Priorities 1.Complete product portfolio  2.Operational streamline 3.New pricing and commercial offering 4.Employability connections and case studies 5.Certiport partner readiness

10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Announcing new prices! HP Institute Remote Lab Pricing SP- $300 CP - $100 HP - $1,100 $1,200 Old Pricing SP- $300 CP - $100 HP - $800 SP- $100 CP - $100 HP - $800 $1,000 $1,500 New Price Mature Markets New Price Emerging Markets Mature/Emerging market prices set in consultation with Regional Sales Directors Prices represent Networking lab

11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Customizable program to meet academic objectives HP Institute for Higher Education Pricing may vary by region and solution configuration. US Higher Ed pricing shown. ProgramOption 1Option 2Option 3 Instructional content A la Carte Individual exam vouchers: SRP $89 USD (Academic Price: $69.50 ) Courseware eBooks: $40 USD Practice tests: $39.95 USD Annual Site license Technical Suite: $7,000 USD (Higher Ed) Business: $5,000 USD $1,000 discount for both Official curriculum eBooks Practice exams Bundle Instructional content and remote lab integrated into one package Packages available in increments of 16 (course size) Progressive discount Hands on experience Onsite lab Significant academic discount Configuration map provided Requires faculty with technical expertise HP Remote lab $1,500 USD per course Designed for 16 students per class Optional additional elements eBook: $40 USD Textbooks: $60 USD Additional Remote lab time: $TBD USD Per hour

12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 New HP Institute pricing ModelProductRetail (current)Retail (new)Academic A la carte Exam$89.00$109.00$67.50 Exam + Retake$106.00$130.00$81.00 Practice Test$39.95$49.00$30.30 eBooks$40.00$55.00$32.00 Printed Books$60.00$78.00$48.00 Remote Lab $1500-16 stud/course N/A$1,000.00 Total$205.80 Licens e and Lab K12 License$4,995.00 Remote Lab$1,000.00 x n Labs Total HED License$6,995.00 Remote Lab$1,000.00 x n Labs Total New A la Carte and License/Lab pricing: Tiered pricing Available in Certiport Systems Sep 1 Can do manual deal immediately - Submit to hpata@certiport.com

13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 New HP Institute pricing ModelProductRetail (current)Retail (new)Academic A la carte Exam$89.00$109.00$67.50 Exam + Retake$106.00$130.00$81.00 Practice Test$39.95$49.00$30.30 eBooks$40.00$55.00$32.00 Printed Books$60.00$78.00$48.00 Remote Lab $1500-16 stud/course N/A$1,000.00 Total$205.80 Licens e and Lab K12 License$4,995.00 Remote Lab$1,000.00 x n Labs Total HED License$6,995.00 Remote Lab$1,000.00 x n Labs Total Bundle 16 Students5% discount $198.64 Total $3,178.16 32 Students10% discount $191.47 Total $6,127.04 48 Students15% discount $184.31 Total $8,846.64 64 Students20% discount $177.14 Total $11,336.96 New Bundle pricing: Tiered pricing Available in Certiport systems on Sep 1 New A la Carte and License/Lab pricing: Tiered pricing Available in Certiport Systems Sep 1 Can do manual deal immediately - Submit to hpata@certiport.com

14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 HP Institute is extremely price competitive when whole solution is considered HP Institute cost comparison ElementHP (A la Carte) HP (License)CiscoOracle Official Curriculum $40.00$14.002x $35.00$40.00-65.00 50% acad disc Practice Test$39.95$40.00$69.00 Certification Exam $69.50$150.00 Or $75.00 $125 25% acad disc Practical Experience $62.50 Equipment purchase required $500 membership for software access Total$211.95$76.50$260.00-125.00$182.75 Free courseware $115.00 Free courseware $162.75

15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Make it a value-driven NOT price-driven conversation HP Institute value to your customers HP market share ensures demand End to end portfolio of offerings Large employer network (~350,000 partners WW) Certification provides measurable results Aligned with business/industry needs Emerging skill profile for both business and IT professionals Student gains employability skills Extremely cost efficient

16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Questions?


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