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Typography The art, craft, or process of designing type and printing from it.

Published byCarmel Chandler Modified over 9 years ago

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Presentation on theme: "Typography The art, craft, or process of designing type and printing from it."— Presentation transcript:

1 Typography The art, craft, or process of designing type and printing from it.

2 Serif A serif is a small line, curve, or embellishment projecting from the main stroke of a letter.

3 A serif font has a small line, curve, or embellishment projecting from the main-stroke of a letter. A san serif font has NO a small line, curve, or embellishment projecting from the main-stroke of a letter.

4 Ascenders and Descenders Ascenders The part of a character which 'ascend' above it's x-height. Descenders The part of a character which 'descend' below it's x-height.

5 Type Styles Variations within a typeface. Plain, bold, italic, underline, outline, and shadow are styles found in the Style menu for almost all applications used for creating text or graphic documents.

6 There are 3 important elements of a Roman typeface: heavy elements, light elements, and serifs. The contrast between heavy and light adds character, and serifs aid readability. Roman Heavy Element Light Element Serif

7 Sans Serif Sans serif typefaces do not have serifs. They have uniform strokes, and can sometimes appear monotone.

8 Square Serif These typefaces have strokes of equal weight. The serifs are square or block-like; and they have the same weight as the rest of the letter. They are used as headings or display type.

9 Black Letter This type style resembles calligraphy. It is used most often for printed materials for special occasions– weddings, diplomas, etc.

10 Script / Cursive These typefaces simulate handwriting. Script letters are connected, while cursive letters are not. They are good for invitations, announcements, and headings.

11 Novelty Also called decorative or occasional typefaces, these fonts express special moods or themes for an occasion. They are not meant for large bodies of text. Novelty

12 Italic Italic typefaces are slanted versions of regular fonts. They can be Roman or Sans Serif. Italics indicate emphasis.

13

14 Flush Right (Align Right) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum neque.

15 Flush Left (Align Left) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum neque.

16 Center Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum neque.

17 Justified Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, ut scelerisque ligula. Mauris enim turpis, dapibus interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor. Sed sollicitudin, sem id porttitor condimentum, leo quam ullamcorper eros, in tincidunt risus eros sed arcu. Nulla euismod justo in magna volutpat et dignissim lectus aliquam. Ut ut diam est, nec rutrum neque.

18 Asymmetric Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ac arcu tortor, scelerisque ligula. Mauris enim turpis, interdum egestas ut, commodo eu justo. Nam nunc nisl, consequat eu lacinia et, adipiscing at massa. Nulla a consequat dolor

19 Run Around

20 Contour

21 Shape

22 Concrete

23 Leading Line spacing is called leading - the amount of vertical space from one baseline to the next baseline. Kerning

24 Type Measurement Type is measured in Points. There are 72 points in one inch

25 The Anatomy of Type

26 72 points = 1 inch 6 picas = 1 inch

27 Cool Type Designs

28 EXAMPLES

29

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