2. ORGANIZATIONAL STORYTELLING ANELIYA KOCHNEVA, COHORT II SPRING 2013

3. “ Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact.” Morgan and Dennehy (1997)

4. Easier to engage the audience “A good story can touch something familiar in each of us and, yet, show us something new about our lives, our world, and ourselves”. Bell (1992, p. 53) Unique delivery helps break the ice Makes people believe and remember the message Invokes action

5. Setting (Who? Where?) Build-up (Expectations?) Crisis/Climax( What?) Learning ( Results?) How the world changed Morgan and Dennehy, (1997, pp. 494-501)

6. Tell the truth, be yourself Focus on the important, not the details Have in mind who you are talking to (audience) Consider what you want to achieve A short story is the best story ( 6-8 sentences ) Be consistent Learn from other people’s example Rehearse your story Marek, K.& Rippel, C. (2012, Webinar)

8. What: A Real Life story represents people, events, and places from reality, in an objective and trustworthy manner. When: This type of story is used to call to action, inspire or make a lasting impression. Where: Real stories are an amazing ice breaker and help build the presenter’s credibility. They are an excellent way to connect with the audience and lead it to a conclusion, action or resolution.

9. What: Business fable is a type of story that illustrates real life situations, conflicts or problems in the organization through the creation of a fictional tale and characters. When: This type of story is best used in situations that deal with sensitive issues. Where: Business fables are an excellent way to help the audience overcome their reservations in dealing with an issue, a problem or a situation.

10. When: It is best used for bringing attention, instigating recognition and motivating appreciation of a potential issue. However, fear should never be used as a motivating factor Where: A Cautionary tale is an excellent way to create awareness and take precautions in situations that require careful consideration What: This type of story serves the purpose of emphasizing potentially dangerous behavior and/or habits. It brings the attention of the audience to risks and challenges, and how to deal with them

11. What: This type of story I call inspirational. Its purpose is to produce reaction and motivate action. When: It is best to be used in situations that require immediate attention. Specific steps to move forward should be outlined, otherwise it is useless. Where: A springboard story is an excellent way to bring results and move projects forward. If storytelling is executed properly, springboard stories can bring immediate positive results. However, a careless execution might have the opposite effect.

13. People relate to real stories (this could help with connecting with the audience, provoking emotion, empathy, understanding). The concept is based on real facts and events, it doesn’t require creative effort. Real stories give a human face to the organization, people get more invested in them.

14. Does not allow creativity- the storyteller has to stick to the facts. Therefore, the story cannot ( and should not) be changed to serve a specific purpose or agenda. The retelling of a real life story can be influenced by personal experiences, hence there could be objectivity issues. The storyteller has to be careful not to offend the audience as well. A real life story is powerful and care needs to be exercised. Sometimes good intentions can bring bad results.

15. Audio representation ( a recorded song, a recorded oral report, etc.) Video representation ( a short movie, a cartoon, etc.) Performance art ( a dance, a pantomime, a play etc.) Creative representation ( a drawing, a painting, a paper craft etc.) Written representation ( a report, a tale, a fable, a metaphor etc.) Oral representation ( retelling a story, presenting a report etc.)

16. STORYTELLING EXAMPLE (Style: Audio representation) Disclaimer**

18. We have the first fully searchable online town collection of historic documents; The records available to the public include news clippings, birth-, marriage- and death certificates, educational records of 22 small schools in the area, photographs, microfilms and audio recordings. We have a genealogist on staff once a week to assist patrons with their searches..

19. We cannot afford professional archivist to improve our collection. We have stacks of information that needs to be transferred in a digital format, but we don’t have the manpower to do it. We want to preserve our local history, but time and budget are against us.

20. Our main challenge is to find funding for out Local History project. That would allows us to: Hire an archivist and keep a local historian on staff. Preserve our existing collection and digitize it. Change people’s future by providing a glimpse in the past.

21. What are YOU going to do about it?

22. Bell, C.R. (1992), “The trainer as storyteller”, Training and Development, September, pp. 53-56 Clifton Park-Halfmoon Public Library. (2012). Your Community Center for Lifelong Learning. Clifton Park- Halfmoon Public Library Official Website. Retrieved 01/26/2013, from http://www.cphlibrary.org/index.shtml. http://www.cphlibrary.org/index.shtml Denning, S. (2011) The Leader’s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative. Jossey-Bass, Wiley Imprint, San Francisco, CA Harer,J. & White, L. (2007): Using Stories to Manage Libraries: Adapting the Springboard Story from the Private Sector for Managing Library Services. Technical Services Quarterly, 25 (1), 39-50 Marek, K. (2011) Organizational storytelling for Libraries. Using stories for effective leadership. American Library Association, Chicago. pp.11-55 Marek, K.& Rippel, C. (2012) The Why and What of Storytelling for Libraries. Webinar. Retrieved from: http://blog.webjunctionworks.org/index.php/2012/01/11/the-why-and-what-of-storytelling-for-libraries/ http://blog.webjunctionworks.org/index.php/2012/01/11/the-why-and-what-of-storytelling-for-libraries/ Mckee, R. (2013) Story Seminar. Official website. Retrieved from: http://mckeestory.com/?page_id=38http://mckeestory.com/?page_id=38

23. Morgan, S. and Dennehy, R. (1997) "The power of organizational storytelling: a management development perspective", Journal of Management Development, Vol. 16 (7), pp.494 – 501 Rippel, C. (2012) How to tell Library Stories, Central Kansas Library. Great Bend, Kansas. Webinar document retrieved from: http://www.webjunction.org/documents/webjunction/How_to_Tell_Library_Stories.htmlhttp://www.webjunction.org/documents/webjunction/How_to_Tell_Library_Stories.html Rippel, C. (2012) Librarian stories. Central Kansas Library. Great Bend, Kansas. Webinar document retrieved from: http://www.webjunction.org/documents/webjunction/Librarian_Stories.htmlhttp://www.webjunction.org/documents/webjunction/Librarian_Stories.html Villari. D. (2010) Practical Storytelling- Overview. Benefits and Components. Retrieved from http://wwwpracticalstorytelling.com http://wwwpracticalstorytelling.com

24. All images used in the presentation are created by and are intellectual property of Aneliya Kochneva. All rights reserved -2013.