1. Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing

2. eBook Usage Statistics Revealed2 Springer Relaunch - 10 minutes SpringerLink Part I - Overview, 30 minutes SpringerLink Part II - Hands-on, 30 minutes Break at 11am - 15 minutes eBook Usage Statistics - 25 minutes Agenda

3. eBook Usage Statistics Revealed3 Biggest ever study of it’s kind, 2007 Emailed over 10,000 journal contributors Springer not mentioned as sponsor of study Completed 1000 tests and surveys 1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior 2. Survey (online): a) Rate importance of various functionalities, eg. search b) Rate how well websites carries out.. Usability Study

4. eBook Usage Statistics Revealed4 Urgent ActionStrengthen HoldNo Action Results High Importance Low Lower Satisfaction Higher Search Viewing Navigation Design Usefulness, comprehensibility, completeness of content

5. eBook Usage Statistics Revealed5 Key Takeaways Enhance user experience through new navigation and design Strengthen the search function “Look inside” preview Increase findability by suggesting related docs Allow libraries to co-brand the site

6. eBook Usage Statistics Revealed6

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8. 8 Beta SpringerLink What you will find: New design and basic layout Enhanced navigation, with cockpit Improved search and browse Major new feature: Look inside preview Major new feature: Related docs Refinement filters Hierarchical subject system Still to come: Pay-per-view MyCopy Personlization and admin features Enhanced performance All eBooks with Look inside Protocol subject collection eReference enhancement Updated FAQs

9. eBook Usage Statistics Revealed9 Timeline eProduct Testing Closed beta: Internal Springer Closed beta: Closed Demo Open beta: Both sites run parallel Hard launch: Current site taken down April 2009 Aug 2009 Sept 2009 Jan 2010 TBD