1. Improving the world through engineeringwww.imeche.orgImproving the world through engineering 1 Strategic objective2011 Budget3 years 5 years/beyond Target for next year's budget Achievable medium term goal Aspirational Broaden and grow Professional Membership: Achieve a long-term sustainable membership base through continuous growth Stratified targets for lapsing and growth Sustainable growth and start of PEI consolidation One of top 3 leaders in a simplified and more effective engineering community (“Federation”) or evolutionary growth to 120,000 Grow the International Membership Set up new overseas model in India Franchise model distributed in other countries UK centred global Institution with globally recognised brand Be the fastest growing Institution with increasing Membership market share In top two total new registrants. Leading Institution for all levels of new registrants 1/3rd of all UK professionally registered Engineers worldwide SO 1

2. Improving the world through engineeringwww.imeche.orgImproving the world through engineering 2 2011 Budget3 years 5 years/beyond Target for next year's budget Achievable medium term goal Aspirational Provide intellectual leadership Provide intellectual leadership and practical advice to Government, Members and the informed public Continued growth in government engagement and interaction, increased downloads and policy statements. To become the respected Engineering Institution of which Government is most aware. Evolve the library into centre of knowledge excellence The Institution has the credibility, relevance and awareness to set the agenda in appropriate national policy Provide intellectual leadership in STEM education and training policy Deliver leading high profile policy statement through E4E on National Impact strategies. Collaborate with E4E and become the most respected body within it. Be the engineering institution of choice for careers professional Create a respected public profile centred on key themes of Energy, Environment, Education, Transport. Deliver engagement programme of publications and events. Grow on line profile. Manufacturing to cut across themes. Virtual Centre of Excellence To be the engineering body of choice for media quotes and reports. IMechE branded theme projects seen as the leaders in the field Evolve D&Gs to a modern and relevant structure Produce plan to modernise structure to key sectors and key technology groups Implement change plan Evolved D&G network to reflect Societal priorities SO 2

3. Improving the world through engineeringwww.imeche.orgImproving the world through engineering 3 2011 Budget3 years5 years/beyond Strategic objective Target for next year's budget Achievable medium term goal Aspirational Strengthen our links with Members and increase member engagement Create and deliver a Learned Society programme suite (including digital offerings) relevant to members, industry and informed society with emphasis on the key themes Increase by 10% the number of delegates participating in or interacting with our Learned Society programmes, and sustained improvement in member survey results. 10% increase pa in the number of delegates participating in or interacting with our Learned Society programmes and continuous improvement in member survey results. Engineering Institution of Choice for learned society interaction. Optimise channels of interaction with members, target audiences and influencers holistically across the whole organisation including PEP and Support Network Make active membership more appealing/compelling. Stratified approach to member engagement including member voting. Develop specific EngTech programmes Sustained increase in web- based engagement and optimisation of all channels of interaction. The library knowledge service is a key part of member engagement Website of choice for engineering information and analysis as measured by outside agency Become the online brand presence of choice for engineering Provide educational outreach programmes which engage members Deliver revised education outreach programme through partnerships Sustained leverage in outreach through greater member involvement Standard bearer in STEM outreach Improve the value proposition to members Introduce at least 2 new service offerings to members and improve processing performance. Significantly improved product offering to members Sector market leader in membership services SO 3

4. Improving the world through engineeringwww.imeche.orgImproving the world through engineering 4 Strategic objective2011 Budget3 years 5 years/beyond Target for next year's budget Achievable medium term goal Aspirational Develop an awareness of engineering and raise the profile of the IMechE Broaden the appeal and importance of Engineering to Society especially business. Deliver unified promotion and awareness activities through the Regional structure. Run the “Engineered in Britain” campaign. Increase links between business & profession Engineering seen as strategic driver of society Promote the Institution: -A campaigning Institution -Increase non-member reach -Generate interesting media content using D&Gs and expert members -A well known respected Institution Increase overall media coverage and informed public and member awareness scores. To become sector leader in brand awareness and as accredited quality Institution. The most internationally recognised and accredited UK Engineering Institution. Collaboration with other Institutions and Organisations to achieve greater engineering gravitas and financial impetus Create a framework and set of parameters for strategic partnerships. New membership partnerships in place The leader in a simplified and more effective engineering community. SO 4

5. Improving the world through engineeringwww.imeche.orgImproving the world through engineering 5 Strategic objective2011 Budget3 years5 years/beyond Target for next year's budget Achievable medium term goal Aspirational Improve and secure our long term financial position Ensure financial stability Develop plans to replace publishing profits of ~£2M pa Implement plans to replace publishing profits of ~£2M Maintain reserves equivalent to 12 months expenses Deliver a balanced Learned Society budget each year Achieve balanced budget for D&Gs and grow revenue Each D&G to achievenet contribution of 0% after absorption of business direct costs. Ensure that every £1 of fee income is invested in communications and LS activities, not overhead and admin. Increase profit stream from PEP Ltd. Diversify income streams to reduce reliance on any one source Grow training in line with plan. Add career service and digital member services suite Revenue per member £225 ie total £22.5M Revenue profile 1/3 Subs, 1/3 Commercial, 1/3 Other (events, training, rents conferences etc) To meet exemplary standards of corporate governance Align D&G, Regional and PEP business plans with IMechE strategy Simplified TB structure Standard setter in NFP and/or associations arena To make IMechE an attractive employer Successful IiP re-accreditation Put full diversity plan in place. Top quartile in employee satisfaction survey ratings. Listed in best employer league table SO 5,6 & 7