1. ABQWEB™, A division of L&S Marketing www.ABQweb.com Web Site Hosting, Design and Maintenance Professional Sites that Look Good, Load Fast and Work Well SM Presentation to SHSMD/NM October 2003 WEB BASED MARKETING ON A BUDGET

2. Any company or organization that: Sells Supports Educates Wants to grow Essentially, every company or organization can benefit from a professional web site. ABQWEB™ Who Needs a Web Site?

3. Improve Your Image Create a 24/7 Presence Expand Your Market(s) Attract Investors, Partners, and Employees Distribute Information Quickly and Cost Effectively Utilize Email Effectively ABQWEB™ A web site lets ANYONE, ANYWHERE, find you ANYTIME. Why Do You Need One?

4. What information should it have? How should it be organized? How should it look? Who should create it? Who will maintain it? Hosting options How much will it cost? ABQWEB™ Your Goal: A Professional Web Site that LOOKS GOOD, LOADS FAST, and WORKS WELL SM Creating a Web Site

5. Printed Material Company History Product/Service Literature Business Philosophy/Goals News and Events Job Openings Contact Information ABQWEB™ Your Web Site Must Provide a Method for Visitors to Initiate Personal Contact with You What Information Should It Have?

6. Your Home Page Defining Major Areas of the Site Internal Pages for Each Area Navigating the Site Site Maps and Searchs ABQWEB™ Your Visitors Need to Find the Information They Are Seeking Quickly and Easily How Should it be Organized?

7. Look at Your Business Card and Letterhead Colors and Fonts Text and Pictures Sound, Animation and Video Consistency of Design ABQWEB™ If Your Web Site and Printed Materials Have a Similar Look, Your Visitors Will Remember You More Easily How Should It Look?

8. In-House vs. Third Party How Is Printed Material Created? Does it Fit Anyone’s Current Job? Can You Spare the Resources? Creation Tools Planning for the Long-Term The Newsletter Analogy ABQWEB™ Many Companies Try to Create Their Own Sites and Then Hire Someone Later to Finish the Job Who Should Create It?

9. Same Issues as Site Creation Look Carefully at Your Resources Over the Counter Software ABQWEB™ If Created Well, Internally Designed Sites Can be Maintained by Third Parties and Vice Versa Who Will Maintain It?

10. Domain Names Free Hosting & Domain Forwarding Third Party Hosting Internal Hosting Email Considerations Forms, Databases and Programs ABQWEB™ The Internet is a Global Network. Your Site Can Physically Be Anywhere Hosting Options

11. Domain Name Cost Hosting Cost Design Cost Maintenance Cost Software Cost ABQWEB™ A Small Business Site Can Cost Under $2,500 A Large, Fancy Site Can Cost $50,000 or More How Much Will It Cost?

12. Contact Forms Site Maps Email Lists Newsletters Ecommerce Keywords and Meta Tags ABQWEB™ Most Successful Sites Give Visitors a Reason to Come Back and Visit Again Features to Include

13. Large Images Background Music Video Non-Standard Plug-Ins Entry Pages Cookies ABQWEB™ If Your Site Isn’t Visitor-Friendly People Won’t Stay and They Won’t Come Back Features to Avoid

14. Ecommerce Newsletters Coupons and Specials Updates, Upgrades and Online Support Creating an Email List Search Engines and Link Trades ABQWEB™ A Web Site Helps You Stay Available for Your Customers and Prospects Marketing on the Web

15. News Events Special Offers Reinforce Your Relationship Drive People to Your Site The Costs of Email Marketing ABQWEB™ Be a Resource Without Being a Pain You’ll be Remembered and Appreciated Marketing with Email

16. ABQWEB™, A division of L&S Marketing 5816 Lost Dutchman Avenue NE Albuquerque, NM 87111-5901 Phone:(505) 332-1281 Fax:(505) 332-1286 Email:Info@ABQweb.com www.ABQweb.com For More Information: