1. Effective Promotion: NYS Major Bicycling Events Calendar Bike NY State Exhibit Getting from There to Here Bicycling Products Cyclotour Guide Books: NYS Bicycle Tour Guide Book Series

2. NYS Major Bicycling Events Calendar 2015: as of 4/27, 220 Events listed 2014 : 280 Events Listed: Results for 220 events 225,220 Participants in 220 events $169,912 Registration fees $40,209,314 Raised for charity or promoters Caveat: These figures are not the most accurate figures due to an inability to fathom out the data from the events.

3. Event Size Based on 220 Rides in 2014 listed on the 2015 NYS Major Bicycling Events Calendar #EventsSize FromSize To 84,00060,000 141,0003,999 12500999 24200499 39100199 110199

5. Bicyclist Demographics 25-40 % of residents in large N. Am. cities do not own or regularly use a car. Generally, counts of bicyclists are inaccurate because there are not enough roadway/trail data points. Unlike autos, road pressure counters can not be used. Solution: cameras! 2012 Bike Expo Demographics* 61% Male: 19,520 consumers 39% Female: 12,480 consumers 81% are 26 – 59 years old: 26,240 consumers 50 states represented 78% live in the NYC tri-state area: 24,960 consumers 5% are international riders: 1,600 consumers

6. 60,000 Bicyclists & Outdoor Activities Enthusiasts –3,200/5.3% NYBC/I Love NY Exhibit Booths –2015 24 TPAs/DMOs + Events –All tourism materials, general or bicycling specific were taken by visitors to the booths –NYBC & I Love NY Staff, Directors, & Members answered comments & ?s: –“It’s too far!” “I don’t drive how will I get there?” Bike NY State Exhibit @ Bike Expo New York

7. Getting from There to Here Improving Public Transit Bicycle Carriage Municipal Bus Bike Racks Long Distance Bus Bicycle Carriage Amtrak Unboxed Bicycle Carriage Commuter Trains Airports & Airplanes

9. Tourism Products

10. Effective Promotion Bicyclists need maps, not just GPS Need to know there are off road routes; on road facilities like wide roadway shoulders Need to know if there is public or private transportation with bike carriage facilities Bike shops: Big box stores do not have wrenches Safe & secure bike parking in front of shops Do lodgings have safe & secure bike parking, hose, plastic bags for placing under bicycles in rooms, etc. Advertise in bicycling publications, club enews, etc.