1. Sector Statistics

2. Objectives Benchmarking the sector against the web Benchmarking your institution Future trends

3. First Sector Statistics Snapshot 22 institutions 7 days, March 2006

4. Second Sector Statistics Snapshot 22 institutions For all of May 2006 Some of the Organisations included are:

5. Anglia Ruskin University, Aston University, Canterbury Christ Church University College, Cass Business School, City University, Northampton University, St Martins College, Thames Valley University, University College London, University of Aberdeen, University of Newcastle upon Tyne University of Sheffield, University of Westminster Canterbury Christ Church Cass Business School, Thames Valley University, University College London, University of Aberdeen, University of Sheffield,

6. Details of the Second Sector Statistics

7. What should we measure? Relevant data? "Lies, Damn Lies, and Web Statistics” Business critical? CSFs Critical Success Factors – the few measures that define absolute organisational success or failure KPIs Key Performance Indicators – quantifiable measurements set in advance Who are your clients/customers? New technologies, are they worth the spend?

8. How do we measure? Single pixel method IP database Visitor Cookie

9. Visitors Accepting Cookies Overall: Accept95.93% Decline4.07% 2006 Average Accept96.8% Decline3.2% External: Accept94.64% Decline5.36% Internal: Accept97.90% Decline2.10%

10. How do people find my site? Overall 56.29% 20.93 28.66 Three basic ways Direct Entry External Referrer Search Engines

11. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors UniversityGeneral Cass CCCU Aberdeen TVU UCL Sheffield

12. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors UniversityGeneral Aberdeen

13. How do people find my site? Overall 56.29% 20.93 28.66 Three basic ways Direct Entry External Referrer Search Engines External 39.98 21.62 38.38%

14. Which search terms are my visitors using? What is your name? University of ****** ****** University Short name or long name? What about course titles? ac.uk?

15. Cass: cass business school cass Cass Cass Business School london business school cass business city university cass cass university cass mba CASS business school City University: Cass CASS city business school city university cass city cass business school london London Business School city cass CASS BUSINESS SCHOOL cass.city.ac.uk Sheffield: sheffield university university of sheffield sheffield sheffield uni University of Sheffield www.shef.ac.uk shef sheffield map Sheffield university relationship problems shef.ac.uk university sheffield map of sheffield university SHEFFIELD the university of sheffield SHEFFIELD UNIVERSITY sheffield.ac.uk midwifery www.sheffield.ac.uk

16. Geographical AverageHighLow UK77.390.058.0 USA4.810.52.8 India1.02.40.2

17. Germany0.8China0.7 Canada0.7France0.7 Greece0.5 Others0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

18. Germany0.8China0.7 Canada0.7France0.7 Greece0.5 Others0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

19. Cass Business School France 1.40% China 1.10% Canada 1.10% Hong Kong S.A.R. 1.00% Norway 0.80% United Kingdom 60.50% United States 6.60% India 2.90% Greece 2.50% Germany 1.90% Italy 1.70%

20. United Kingdom 58.30% United States 9.20% Germany 2.30% India 2.00% Canada France 1.20% Spain 1.10% United Kingdom 82.40% United States 2.90% University of Aberdeen:

21. Percentage of returning visitors Number of visitors per day Returning visitors – Total website visitors UniversityGeneral

22. Visit duration – Number of page views per visit Page views per visit Time spent per page (sec) UniversityGeneral

23. Visit duration – Number of page views per visit Page views per visit Time spent per page (sec) UniversityGeneral Aberdeen

24. Visit duration (sec) Percentage returning visitors Visit duration - Percentage returning visitors UniversityGeneral Sheffield Aberdeen Aberdeen Internal UCL Canterbury Chirstchurch Canterbury and christchurch Internal

25. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors

26. Thank you ! Ranjit Sidhu r.sidhu@nedstat.com See when after I have become an honest man !

27. Search Terms Which search terms are my visitors using?

28. Search Terms What is your name? University of ****** ****** University Short name or long name? What about course titles?

29. Which continent do my visitors come from?

30. Which Continent? AverageHighLow Europe88.895.576.8 Asia4.810.73.0 North America4.18.12.2 Africa0.81.80.1 South America0.41.80.1 Australisia0.40.70.2 Unknown0.5

31. Which countries do my visitors come from?

32. Which Country? AverageHigh Low UK77.390.058.0

33. Which Country? AverageHigh Low UK77.390.058.0 USA4.810.52.8

34. Which Country? AverageHighLow UK77.390.058.0 USA4.810.52.8 India1.02.40.2

35. Which Country? Others Germany0.8China0.7 Canada0.7France0.7 Greece0.5 Others0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

36. What Domain Types? AverageHigh ISP69.770.0 University11.317.0 Corporate4.17.5 Telecom2.63.1 College5.220.0 IT rated2.03.1 Government1.31.7

37. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors UniversityGeneral

38. Percentage of returning visitors Number of visitors per day Returning visitors – Total website visitors UniversityGeneral

39. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors

40. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors GovernmentGeneral

41. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors University General