Presentation is loading. Please wait.

Presentation is loading. Please wait.

Tweeting All Rotarians How Twitter can bring diverse, engaged new members @Rotary7690 #FallSeminar.

Published byGloria Blake Modified over 9 years ago

Similar presentations

Presentation on theme: "Tweeting All Rotarians How Twitter can bring diverse, engaged new members @Rotary7690 #FallSeminar."— Presentation transcript:

1 Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

2 The Goal Use social media to gain new membership. Increase diversity. Coordinate with the district and larger Rotary umbrella groups. Make the best use of our engaging content. @chrisjestes @AirportRotary @Rotary7690 # FallSeminar

3 Why Twitter? Appeals to a different generation Hip, new, cutting-edge, buzz-word Individualized content Professional visibility: news programs, talk shows, sports, events, even Sirius/XM Unfiltered and unbiased @chrisjestes @AirportRotary @Rotary7690 # FallSeminar

4 Communication Methods Gaining Popularity Social Media Texting Messaging Losing Popularity Printed Media Voicemails Phone calls #FallSeminar @chrisjestes @AirportRotary @Rotary7690

5 Twitter: The Demographics Source: Pew Research Center’s Internet & American Life Project, April 17 – May 19, 2013. 18% of US adults use Twitter actively. 30% of those users are under 30 YOA. Very diverse user group. Nearly equal male to female ratio. Over 50% identify themselves as Black or Hispanic. Most users are educated and well employed. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

6 How to Sign-up and Use Twitter Please follow the hyperlink below. http://www.youtube.com/watch?v=H04sC PY_vws http://www.youtube.com/watch?v=H04sC PY_vws 271 MILLION active monthly users as of 2014 @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

7 No Love For Facebook ? @chrisjestes @AirportRotary @Rotary7690 No way! They’re great friends!! #FallSeminar

8 Twitter on iOS @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

9 Benefits of the Medium Messages are concise. – TL;DR (Too Long; Didn’t Read) – 140 characters max. Followers don’t have to be friends. A public forum for information and discussion. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

10 Lists & Subscriptions @chrisjestes @AirportRotary @Rotary7690 Lists are curated groups of users. – Club rosters Subscribe to lists to read posts without following users. #FallSeminar

11 Tips & Tricks Use #’s, @’s, and RT’s. – Connect your messages with others in the community. Use URL shortening services. – ow.ly – bit.ly – goo.gl Use filters when searching. – filter:news – filter:images – filter:videos @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

12 Rotary & Twitter We have engaging content. – Twitter > Email – Make organizing public to increase visibility Rotary structure – Creates a natural web of followers – Clubs follow members, Districts follow clubs, etc. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

13 Natural Hierarchy @rotary @rotary7690 @AirportRotary @chrisjestes @ClemmonsRotary @EndPolioNow @UNICEF @LightupRotary #FallSeminar @chrisjestes @AirportRotary @Rotary7690

14 International Support Joined April, 2007 14,300 tweets 247,000 followers https://twitter.com/JohnHewko #FallSeminar @chrisjestes @AirportRotary @Rotary7690 @JohnHewko, General Secretary of Rotary International.

15 @rotary Impact http://ow.ly/BshiX http://ow.ly/Bshk8 As of 2013, Rotary International was one of the world’s most followed nonprofits. Without a social media budget! #FallSeminar @chrisjestes @AirportRotary @Rotary7690

16 District Support @chrisjestes @AirportRotary @Rotary7690 Thomasville @ I-85 By-pass #FallSeminar

17 Summary Scenario Any Twitter user can find our club, based on our Tweets, our Followers, and/or our location. They can see when and where our activities are and contact anyone involved in the conversation. They can see our activity over previous months. They can see who is in the Club and what the members are interested in talking about, all from any Internet-connected device. A user searching #rotary #EndPolioNow or #ServiceAboveSelf near NC would see these results… @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

18 #rotary #FallSeminar Click the shortened URL below to see a Twitter search of the hashtags above, within 100 miles of Greensboro, NC. http://ow.ly/BsgNG @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Download ppt "Tweeting All Rotarians How Twitter can bring diverse, engaged new members @Rotary7690 #FallSeminar."

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
Options for communicating. A social network is a social structure made of individuals (or organizations) called nodes, which are tied (connected) by.

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.
The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.
Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,

Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,
Twitter 101. Corporate Equity Twitter Training: April 2012 500 million users; 1 million more per day − U.S. #1 with over 100 million; − Brazil #2 with.

Twitter 101. Corporate Equity Twitter Training: April million users; 1 million more per day − U.S. #1 with over 100 million; − Brazil #2 with.
Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.

Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.
1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.
By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.
Social Media for Nonprofits HOW AND WHY OF SOCIAL MEDIA FOR NONPROFITS.

Social Media for Nonprofits HOW AND WHY OF SOCIAL MEDIA FOR NONPROFITS.
Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.
Using Technology and New Media for Employment Dinah F.B. Cohen, CAP Director Derek Shields, CAP Program Manager CSUN Conference February 27, 2013.

Using Technology and New Media for Employment Dinah F.B. Cohen, CAP Director Derek Shields, CAP Program Manager CSUN Conference February 27, 2013.
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
Web 2.0: Concepts and Applications 5 Connecting People.

Web 2.0: Concepts and Applications 5 Connecting People.
Web 2.0: Concepts and Applications 5 Connecting People.

Web 2.0: Concepts and Applications 5 Connecting People.
Idaho PTA.  The Power of Social Media  Your Tools: Facebook, Twitter & YouTube  Connecting Your Social Media Efforts.

Idaho PTA.  The Power of Social Media  Your Tools: Facebook, Twitter & YouTube  Connecting Your Social Media Efforts.
WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.
Social Media Blog EDT180 Peter Choma Yik Yak is a social media blog application. Yik Yak is similar to Twitter, but users are anonymous. Users can post.

Social Media Blog EDT180 Peter Choma Yik Yak is a social media blog application. Yik Yak is similar to Twitter, but users are anonymous. Users can post.
Local Marketing For Nonprofits There’s No Perfect Tool.

Local Marketing For Nonprofits There’s No Perfect Tool.
 Why would you want to be connected? o To make online connections that will improve your efficiency and speed o To provide a near instant platform.

 Why would you want to be connected? o To make online connections that will improve your efficiency and speed o To provide a near instant platform.
Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.

Post, Tweets, Hashtags? Social Media Works!. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel.

Similar presentations

Ads by Google