Download presentation
Presentation is loading. Please wait.
Published byScot Thompson Modified over 9 years ago
1
Chamberlain Marketing Group Capabilities Overview 2011
2
Corporate Identity Industry CMG – The Tip of the Iceberg! Top 1% of Suppliers in the Promotional Products & Incentives Industry
3
CMG Company Overview Founded in 1984 with 25 years of experience as full service agency Vertically integrated to serve customer’s needs Michigan’s largest Promotional Products Company
4
CMG Company Overview Full service/vertically integrated service provider Creative services In-house production E-commerce/IT Global procurement and merchandising Incentive and recognition management Fulfillment and customer services Finance and administrative Legacy Buying Group
5
A few of the customers we serve…
6
CMG Facilities Tour
7
Custom e-Commerce Solutions
8
e-Commerce Highlights Fully integrated online ordering Online, real-time inventory Secure financial transactions Automatic order tracking and acknowledgement Multi-tiered pricing Electronic gift certificates Administrative module with reporting 24/7
9
Program Management Understanding client’s critical business issues Needs analysis Current situation – Branding objectives – Process and systems – Geographical considerations – Resource allocation Establish an objective-based action plan
10
Required Action Timeline Design and development with client input 60-day development timeline Ongoing communication with client – Scope changes are tracked Transition plan
11
Program Launch & Marketing Strategies Develop Program Marketing Plan
12
Program Launch & Marketing Strategies Provide incentives & promotions to register on eStore WebEx eStore Demonstrations Attend meetings when appropriate
13
Program Management Provide marketing & communications support to launch new programs – Company newsletter – E-mail blasts – Marriage mailings
14
Emerging & Growing Trends Just In Time Inventory Rebate Processing ECO Apparel & Products Direct Importing Item Personalization
15
Questions? Next Steps?
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.