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Chamberlain Marketing Group Capabilities Overview 2011.

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Presentation on theme: "Chamberlain Marketing Group Capabilities Overview 2011."— Presentation transcript:

1 Chamberlain Marketing Group Capabilities Overview 2011

2 Corporate Identity Industry CMG – The Tip of the Iceberg! Top 1% of Suppliers in the Promotional Products & Incentives Industry

3 CMG Company Overview Founded in 1984 with 25 years of experience as full service agency Vertically integrated to serve customer’s needs Michigan’s largest Promotional Products Company

4 CMG Company Overview Full service/vertically integrated service provider Creative services In-house production E-commerce/IT Global procurement and merchandising Incentive and recognition management Fulfillment and customer services Finance and administrative Legacy Buying Group

5 A few of the customers we serve…

6 CMG Facilities Tour

7 Custom e-Commerce Solutions

8 e-Commerce Highlights Fully integrated online ordering Online, real-time inventory Secure financial transactions Automatic order tracking and acknowledgement Multi-tiered pricing Electronic gift certificates Administrative module with reporting 24/7

9 Program Management Understanding client’s critical business issues Needs analysis Current situation – Branding objectives – Process and systems – Geographical considerations – Resource allocation Establish an objective-based action plan

10 Required Action Timeline Design and development with client input 60-day development timeline Ongoing communication with client – Scope changes are tracked Transition plan

11 Program Launch & Marketing Strategies Develop Program Marketing Plan

12 Program Launch & Marketing Strategies Provide incentives & promotions to register on eStore WebEx eStore Demonstrations Attend meetings when appropriate

13 Program Management Provide marketing & communications support to launch new programs – Company newsletter – E-mail blasts – Marriage mailings

14 Emerging & Growing Trends Just In Time Inventory Rebate Processing ECO Apparel & Products Direct Importing Item Personalization

15 Questions? Next Steps?


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