1. Typography G raphics theory

2. Typography Typography is the art of lettering which is… Used to create Effect Used to create Meaning Used to create some Impact so customers will recognise and buy the product

4. Font A Font is… A design for a set of characters A specific Typeface of a certain size and style

5. Parts of letters Letter styles come in… Capital letters- Also known as ‘upper case’ Small letters- Also known as ‘lower case’ Letters are made up of different parts Stem

6. Serifs Serifs are stokes which finish the end of stems Sans serifs are letters without extra strokes on the ends H Arial Sans serif Times new roman Serif

7. Serif letters

8. Questions 1.What is a serif style lettering? 2.What is sans serif lettering? 3.Name 3 types of serif font? 4.What are capital letters also known as? 5.What I typography the art of? 6.Name the 3 main parts of a letter (extra mark for all 5)? 7.What is a font?