1. Typography

2. What message do these fonts convey?  Jokerman  Old English Text  Brush Script  Curlz  Edwardian Script

3. Objective  The student will compare serif and sans serif typefaces.  The student will compare ascender and descender strokes.  Framework:  5.1Define terms related to type in typography  5.2Discuss the selection of appropriate type styles for design applications

4. What is typography?  Typography refers to the design of the characters and the way they are presented on the page.

5. Typeface Categories  Typefaces can be divided into two main categories:  Serif  Sans Serif

6. Serif Typefaces  Have attributes or strokes at the tips of the letters called serifs.  Examples:  Kokila  Courier  Lucida  Times New Roman  Used for body text in printed publications.  Business correspondence  Book text  Magazine article text  Newspaper text  Newsletter text TSATSA

7. Serif Typefaces

8. Sans Serif Typefaces There are no attributes (serifs) at the tips of the letters.  Examples: Arial  Gill Sans Berlin Sans  Verdana  Used for very large or very small text and for digital display. Webpages  On-screen display Headings  Tables Captions  Headlines TSATSA

9. Sans Serif Typefaces  Sans Serif The ends of each character do not have attributes (serifs)

10. Serif vs. Sans Serif  Times New Roman  Arial  Calibri  Tahoma  Garamond  Bakersville Old Face

11. Font  A font is the specific size, weight and style applied to a typeface.  Choosing the right font is about readability and legibility Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point

12. Font Style  The font style refers to the slant, weight and special effects applied to the text.  Examples:  Bold  Italic  Underline  S MALL C APS

13. Ascender  The letter stroke that extends above the x height on which the character stands

14. Descender  A stroke of a lowercase letter that extends below the baseline

15. Ascender vs. Descender  Identify the Ascender(s) and the Descender(s )

16. Your turn…  www.fontsquirrel.com  Draw a font  Find your font on fontsquirrel  Identify your font as serif or sans serif  Show a friend your font, tell them whether it is serif or sans serif, and see if they agree with you

17. Your turn…  Create an 8 ½ X 11 document in the program of your choice  Write your name (first and last) in the font of your choice – the font should convey a message about YOU ( fun-loving, serious, sophisticated, casual, etc.)  Style your name in a manner that reinforces the message you are sending about yourself (color, bold, italic, etc.)  Save this document to the Q: drive\cwatts\Period 7\your name\TYPOGRAPHY  Print one copy in color and turn in before you leave class