1. Passage Foods Simmer Sauces Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: 45% Promotional Support Program: TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Q4 2013 Convenient simmer sauces, ready in just 20 minutes with 3 easy steps Traditional ethnic dishes sourced from 4 regions: India, Asia, Morocco & Tunisia Developed by chefs from the region of origin to ensure absolute authenticity Made with all-natural, wholesome ingredients Gluten Free & GMO-Free Ingredients (Butter Chicken): Tomatoes (37%), Water, Sunflower Oil, Honey (7%), Herbs & Spices, Cream Powder (Milk Solids) (4%), Garlic, Ginger, Yoghurt Powder (Non-fat milk solids, cultures) (3%), Sea Salt, Almonds (1%), Brown Sugar, Distilled Vinegar, Food Acid (Citric Acid), Natural Flavor (Butter [<0.5%]), Natural Colors (Paprika & Turmeric Oleoresins), Vegetable Gums (Guar, Xanthan), Corn Starch Tanja Fraser, UNFI Canada (416-319-2242) Butter Chicken8 79924 00000 3 Korma8 79924 00001 0 Rogan Josh8 79924 00002 7 Tikka Masala8 79924 00003 4 Pad Thai8 79924 00025 6 Tom Yum8 79924 00022 5 Thai Basil & Sweet Chili8 79924 00024 9 Red Thai Curry8 79924 00026 3 Black Bean8 79924 00133 8 Honey Soy & Garlic8 79924 00134 5 Harissa Tom & Bell Pepper Beef8 79924 00088 1 Moroccan Spiced Honey Tagine8 79924 00089 8 Spiced Lemon Chicken8 79924 00090 4

2. Frontera Guacamole Mix Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: 47% Promotional Support Program: 2014 TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Prepare guacamole at home with the fresh flavors of your favorite Mexican restaurants, just add avocado Made with tangy tomatillo, green chile and garlic Ingredients: Roasted tomatillos, tomatoes, green chiles, onions, cilantro and garlic, citric acid, salt, evaporated cane juice Tanja Fraser, UNFI Canada (416-319-2242) 6 04183 11057 2

3. Frontera Skillet Sauce Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.39 Gross Margin: 45% Promotional Support Program: 2014 TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Amp up tacos or fajitas with fresh Mexican flavors Convenient & easy to prepare, just add contents of pouch to beef or chicken and serve with soft tortillas Taco Skillet Sauces are gluten-free Ingredients (Texas Original): fresh tomato and roasted tomato, onion, garlic, apple cider vinegar, salt, evaporated cane juice, spices, expeller pressed canola oil, chile powder, ancho chile, chipotle peppers (chipotles, tomato puree, onion, distilled white vinegar, vegetable oil, sugar, salt, paprika, garlic), natural Worcestershire sauce (distilled white vinegar, molasses, water, sugar, onions, anchovies, salt, garlic, cloves, tamarind extract, natural flavorings, chile pepper extract) water, cumin, oregano, calcium chloride, citric acid Tanja Fraser, UNFI Canada (416-319-2242) Classic Medium6 04183 12174 5 Texas Original Mild6 04183 12170 7 New Mexico Medium6 04183 12171 4

4. Frontera Enchilada Sauce Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.39 Gross Margin: 45% Promotional Support Program: 2014 TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Convenient & easy to prepare, just roll soft tortillas around meat or cheese, cover with sauce and bake in the oven Available in Mild (Red) and Medium (Green) All natural & gluten free Ingredients (Red Chile): Tomato (fresh tomato, roasted fresh tomato, tomato puree, calcium chloride and citric acid), water, New Mexico chile pepper, apple cider vinegar, red bell pepper, salt, onion, garlic, evaporated cane juice, spices, xanthan gum Tanja Fraser, UNFI Canada (416-319-2242) Red Chili Mild6 04183 12142 4 Green Chili Medium6 04183 12143 1

5. Tasty Bite – Channa Masala & Vegetable Korma Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.69-$2.99 Gross Margin: 50-55% Promotional Support Program: EDLC (on-going mcb) Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now All natural Indian entrees, in 2 new flavors: Channa Masala & Vegetable Korma Convenient meals in just 1 step, microwave ready in 1 minute Vegetarian Gusset-bottomed bag for easy merchandising Ingredients (Channa Masala): Onions, Water, Chickpeas, Tomatoes, Sunflower Oil, Coriander, Salt, Spices, Chilies, Bay Leaf, Turmeric Tanja Fraser, UNFI Canada (416-319-2242) Vegetable Korma7 82733 00025 9 Channa Masala7 82733 00026 6

6. Lee Kum Kee 275ml Sriracha Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: 43% Promotional Support Program: 15% mcb, 3-4x per year Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Sriracha Chili Sauce is a Thai-style hot sauce with a warm garlic accent Made from the freshest and juiciest sun ripened red chilies, it adds an exotic spicy flavour when cooking or dipping various foods Ingredients: Red Chili, Sugar, Salt, Garlic, Fish Extract, Lactic Acid, Acetic Acid, Antioxidant (Ascorbic Acid) Tanja Fraser, UNFI Canada (416-319-2242) 0 78895 14271 6

7. San-J Mongolian Beef Sauce Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: 43% Promotional Support Program: 15% mcb, 2-3x per year Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now A delicious blend of sweet and savory flavors; works equally well with chicken, shrimp and tofu Mongolian Sauce is made from San-J’s famous Tamari soy sauce with 100% soybeans and no wheat content Certified gluten-free Non-GMO Project Verified Certified Kosher Ingredients: Organic Sugar, Tamari Soy Sauce (Water, Soybeans, Salt, Alcohol), Sake (Water, Rice, Salt), Water, Rice Vinegar, Garlic Puree, Garlic Powder, Arrowroot, Ginger Puree, Apple Cider Vinegar Tanja Fraser, UNFI Canada (416-319-2242) 0 75810 23026 8

8. Japan Gold – Sushi Roll Kit Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $14.99 Gross Margin %: Promotional Support Program: 5x 15% (2014) Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural/Conventional Manufacturer Launch Date 05/13 Vegetarian/Vegan, 3 Servings = 3 Rolls, convenient and fun! 1 Year Shelf Life Ingredients: See Product Slide All Ingredients included, even a sushi mat! Easy instructions right on the package, a great way to learn the art of sushi making Japan Gold co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UNFI Code: JGO002 UPC: 8 45172 00007 2 Sushi Rice: water, Japonica rice, citric acid for freshness. Sushi Vinegar: rice vinegar [water, rice], unrefined unbleached cane juice powder, salt. Shoyu Soy Sauce: water, soybeans, wheat, salt. Wasabi Powder: horseradish, mustard, mustard extract, spirulina. Sushi Nori 3 sheets: nori (porphyra yezoensis) seaweed. Bamboo Sushi Mat

9. Japan Gold – Seaweed Salad to Go Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $3.99 Gross Margin %: Promotional Support Program: 15% 5 times per 2014 Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural/Conventional Manufacturer Launch Date 05/13 Ready in 5 minutes, No MSG, Low in Fat and Calories 14 month Shelf Life Ingredients: See Product Slide Other attributes: Gluten Free, No Artificial Flavorings or Trans Fats, All Natural, A quick meal or snack for a busy day Japan Gold co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UNFI Code: JGO101 UPC: 8 43451 01785 8 Ingredients: Wakame Stem, Sesame, Kombu, Agar, Red Pepper, Dressing (unrefined unbleached cane juice powder, sesame oil, vinegar, rice cooking wine, sea salt, soy sauce {soybeans, Wheat, sea salt}, Kombu extract, onion powder)

10. Japan Gold – 100% Buckwheat Soba Noodles Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $11.99 Gross Margin %: Promotional Support Program: 5x 15% (2014) Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural/Conventional Manufacturer Launch Date: 05/13 Vegetarian/Vegan, Authentic (Made in Japan) Wheat Free 2 Year Shelf Life Ingredients: See Product Slide Other attributes: High in Fiber, High in Protein, Low Fat & Gluten Free Japan Gold co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UNFI Code: JGO301 UPC: 49 58325 00254 3 Ingredients: 100% Organic Buckwheat

11. Naked Coconuts: Soy Free Coconut Seasoning Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $ Gross Margin % Promotional Support Program: $3.60 per case x3 in 2014 Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional, Natural Manufacturer Launch Date (April 2013) Certified Organic Raw Low in sodium Non GMO Project Verified Gluten free & vegan Ingredients: Raw Organic Coconut Sap, Sea Salt Other attributes: Soy Free Substitute for Soy Sauce, a Canadian company, 1% of sales donated to charities Naked Coconuts co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca ) 8 90104 00105 4

12. Acropolis Organics – Mousto Balsamic 500 ml Product Type: Grocery Unit Cost to WFM : Suggested Retail Price: $21.99 Gross Margin % Promotional Support Program: 15% x 4 times per 2014 Demo Support Program: Available for all Stores, always demoed during promotions. Exclusivity: None Channel Strategy of Item: Natural, Conventional Manufacturer Launch Date: UNFI Launch March 2014 Made from Romeiki Grapes, No Sugars Added, Aged 6 Years in Oak Barrels Bio-Dynamically Farmed – No Pesticides, Chemicals or Industrial Farming Practices Family owned and operated company, a local vendor/importer Ingredients: Red Wine Vinegar, Grape Must (contains naturally occurring sulphites) Made from an ancient recipe, free from preservatives, additives and dyes Acropolis co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UNFI Code: ACR006

13. Nutiva 1.6L Organic Coconut Oil Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $39.99 Gross Margin: 45% Promotional Support Program: 15% ISF in Aug & Oct Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now One of the world's most nourishing super-foods, great for sautéing and baking, it enhances your favorite recipes and can also be used for body care Organic Non-GMO Project Verified Virgin, cold-pressed & unrefined Non-hydrogenated, cholesterol-free Made from fresh coconuts Ingredients: Organic Coconut Oil Tanja Fraser, UNFI Canada (416-319-2242) 6 92752 20005 2

14. Naked Coconuts: Coconut Oil Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: Gross Margin % Promotional Support Program: 15% MCB, 4x per year Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional, Natural Manufacturer Launch Date (April 2013) Certified organic, gluten free & raw Cold-pressed from freshly harvested coconuts Non-GMO Project Verified 100% virgin coconut oil Ingredients: Organic Virgin Coconut Oil Vegan, smells and tastes like fresh coconuts, a Canadian company, 1% of sales donated to charities Naked Coconuts co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca ) UPC/SRP: 454g - 8 90104 00101 6 - $12.99 908g - 8 90104 00102 3 - $23.99 1.8 L - 8 90104 00108 5 - $42.99 3.8 L - 8 90104 00109 2 - $85.99

15. Spectrum Coconut Oil Spray Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: % Promotional Support Program: TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Q2 2014 Non-stick cooking spray made from naturally refined organic coconut oil Convenient, just spray directly into pan Suitable for medium-high heat cooking and baking Expeller-pressed No saturated fat, trans fat or hydrogenated fat Kosher Ingredients: Mechanically (expeller) pressed naturally refined organic coconut oil, soy lecithin, natural flavor, propellant (No chlorofluorocarbons) Tanja Fraser, UNFI Canada (416-319-2242) 0 22506 06560 4

16. Acropolis Organics – Olive Oil 750 ml Product Type: Grocery Unit Cost to WFM : Suggested Retail Price: $19.99 Gross Margin % Promotional Support Program: 15% x 4 times (2014) Demo Support Program: Available for all stores, always demo’d during promotions Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Feb 2014 Single estate grown olive oil, made with single variety olives Local vendor/importer Health Check Logo Approved Bio-Dynamically Farmed – No Pesticides, Chemicals or Industrial Farming Practices A family owned and operated company Ingredients: First Cold Pressed Koroneiki Olive Oil Acropolis co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UNFI Code: ACR008

17. Artisan Wild Rice Egg Penne Product Type: Dry Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: 42% Promotional Support Program: Quarterly ISF Demo Support Program: 1 demo per store quarterly Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now Artisanal Pasta, hand-made in Manitoba A Canadian Family Business since 1935 Kosher, 100% natural, GMO free, HACCAP Certified Textured to hold sauce Has a unique light & nutty flavor Canadian Crop First Nation Harvested 100% Canadian Ingredients: wild rice, durum wheat semolina, organic eggs

18. Artisan Wild Rice Egg Linguine Product Type: Dry Grocery Unit Cost to WFM: $4.60 Suggested Retail Price: $7.99 Gross Margin: 42% Promotional Support Program: Quarterly ISF Demo Support Program: 1 demo per store quarterly Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now Artisanal Pasta, hand-made in Manitoba A Canadian Family Business since 1935 Kosher, 100% natural, GMO free, HACCAP Certified Canadian Crop First Nation Harvested 1oz linguine nests with a light & nutty flavor 4 minute cook time 100% Canadian Ingredients: wild rice, durum wheat semolina, organic eggs

19. Simply Organic – Sweet Basil Pesto Mix Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $2.29 Gross Margin % Promotional Support Program: 15% 4 x per year Demo Support Program: N/A Exclusivity: N/A Channel Strategy of Item: Natural, Conventional. Manufacturer Launch Date: Available Now. Quick & easy to prepare mix, ready in minutes Perfect for pasta, can be used in a variety of recipes Packed in a recyclable display case of 12 units Certified organic, vegetarian & kosher Ingredients: Organic Basil, Organic Potato Starch, Organic Maltodextrin, Sea Salt, Organic Garlic, Citric Acid, Organic Black Pepper, Silicon Dioxide. Simply Organic co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.caJames@newagemarketing.ca UPC: 0 89836 20004 4 UNFI Code: SOR611

20. CUCINA ANTICA PASTA SAUCE Product Type: Dry Grocery Unit Cost to WFM: $5.54 Suggested Retail Price: $9.99 Gross Margin: 42% Promotional Support Program: 15% mcb 4x per year Demos: TBA, upon request Exclusivity: None Channel Strategy: Natural Manufacturer Launch Date: Available Now All Natural, versatile cooking sauces made from fresh ingredients that can be prepared with pasta or a wide variety of dishes for an authentic homemade Italian flavor Gluten-free No sugar added Lower sodium than its competitors Made with San Marzano tomatoes, imported from Italy Tomato Basil - 6 77294 99112 5 Garlic Marinara - 6 77294 99114 9 La Vodka - 6 77294 99113 2 Spicy Arribiatta - 6 77294 99115 6

21. Amy’s Soup – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: 44-46% Promotional Support Program: In conjunction with existing skus Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 3 new flavors: Golden Lentil, Tuscan Bean & Rice and Hearty French Country Vegetable Certified Organic Vegan, dairy free & gluten free Ingredients (Tuscan Bean & Rice): FILTERED WATER, ORGANIC BROWN RICE, ORGANIC SAUTEED ONIONS (ORGANIC ONIONS, ORGANIC SUNFLOWER OIL), ORGANIC BORLOTTI BEANS, ORGANIC CELERY, ORGANIC SPINACH, ORGANIC CARROTS, ORGANIC TOMATO PUREE, ORGANIC EXTRA VIRGIN OLIVE OIL, ORGANIC GARLIC, ORGANIC SPICES, SEA SALT Tanja Fraser, UNFI Canada (416-319-2242) Golden Lentil0 42272 90593 5 Tuscan Bean and Rice0 42272 90519 5 Hearty French Country Vegetable0 42272 90591 1