1. Etiketter 2004 Udvikling og Trends Konference den 28. Oktober - Roskilde

2. Certified PDF in Packaging and Labeling Workflows Stan Lemmens Major Account Manager

3. The Packaging Industry today  PDF is widely used for proofing in the packaging industry (soft-proofing)  More then 90 % of the 1st proofs are delivered as PDF  PDF can be saved natively out of almost every ‘standard’ layout or design application  Adobe Illustrator, Indesign, QuarkXpress, and others  ArtPro  PDF is now what DCS2 or PostScript was some years ago:  The ultimate exchangeable file format in the Graphic Arts industry

4. The Packaging Industry today  Brands have become globalized:  Packaging is standardized  Trend to Consolidation:  Large accounts centralize their Marketing activities and Supply Chain activities  Trend to Globalization:  The textual content of a packaging files increases  Multi-language environments  Files are printed everywhere : the world is the Market

5. The Packaging Industry today  Brand Owners and Retailers prefer PDF  They can play are more “active role” in the workflow  They have “visual contact” with the graphical file early in the process  They can access the file whenever they want on whatever computer platform  Faster acces to the file (e-mail)  Decreases the number of hard copy proofs  Reduced cost for the creation of hard copy proofs  Less or no costs for transport of these proofs

6. More products, greater choice,… more packaging

7. PDF: proven technology in the Publishing Market  1999 - 2000  In the commercial printing market:  PDF becomes file format for file exchange due to efforts of Ghent PDF Workgroup and Medibel+  Belgium: Magazine Ads ≥ 99 % are PDF  ≥ 70 % are Certified PDF  Holland: Magazine Ads ± 99 % are PDF  ≥ 80 % are Certified PDF

8. State of the Art  What are the requirements of Brand Owners?  What are the requirements of the Retailers?  What are the requirements of the Supply Chain?

9. Requirements in PDF Multiplatform Exchangeable File Format _______ V  Compact File Format (e-mail)_________________ V  Standard file format _________________________ V  Good or Perfect text readability _______________ V  Good resolution and visual ___________________ V

10. Requirements on PDF  Indeed, all this features are available in PDF  But, they do need more extended features ….

11. Requirements on PDF x  Traceability _________________________ x x  Tracking features ? Compare features____ x x  History log / roll back __________________ x x  Versioning _________________________ x x  Status report of the file (quality) __________ x

12. State of the Art  These last important features are NOT available in “standard PDF”  They are only available in Certified PDF  They move PDF from a “view-only-file” to a “production file” by adding dedicated file information  The file contains valid information for everyone in the graphical chain.  The information is “human-readable” within the PDF file

13. OK, but…  What is a Certified PDF ?  What are the differences between standard PDF and Certified PDF ?  Why do I need Certified PDF ?  How does it fits in my organization ?  What are the advantages, what are the benefits ?

14. PDF versus Certified PDF Standaard PDF Certified PDF

15. What is a Certified PDF ? All-in-one file. 100% PDF. Preflight Report Edit Log Enfocus PDF Profile Number of Colors ?? Fonts embedded ?? Color Space ?? Document Creator ?? Version ?? …

16. A Certified PDF Packaging Workflow BRAND OWNER PRE-PRODUCTION DESIGN

17. What’s the difference? Design Agency pre-production work- station work- flow Brand owner B a black box A’ a Certified PDF Packaging production A

18. The Preflight Report

20. The Edit log: point to changes

21. The Edit log: Compare versions

22. Certified PDF: a patented technology  Is a preflighted PDF file by an Enfocus PDF Profile  PDF Profile is a matrix of technical and content sensible parameters  commercial markets have standard profiles  These standard profiles are widely accepted or required  used preflighting profile is known  Packaging standards Base format profile: packaging v1.ppp  preflighted PDF file with a history: rollback to earlier/original version  preflighted PDF file with edit log: who has done what  preflighted PDF file with tracking information: who did what when  but it remains a all in one PDF file QUALITY TRACEABILITY

23. General Advantages  Edit log: Provides detailed information, both Administrative as well production related. It closes the communication gap between technical and non- technical divisions.  History log: Detailed session overview with compare and rollback function. Offers complete traceability.  The logs are linked with the file and pinpoint you immediately to the right place in the CPDF file  PDF profile: the PDF is matched against a pre- defined industry based technical matrix

24. Certified PDF Benefits Technical benefits:  All events that occurred on the file can be traced by the “actors” in the production flow  Certified PDF is a trigger for automated processes  Errors are discovered very early in the process  The log functions as a communication tool  The information is “human readable” for everyone involved

25. Certified PDF Benefits Commercial Benefits  For the user this can be translated as:  Decreased time to market  Quality improvement  Legislation compliancy  Reduction of operational costs

26. Certified PDF…  In combination with our solutions and applications  Certified PDF with ArtPro 8.0: Full native Support  Certified PDF in NexusImport: Full native Support  Certified PDF in Nexus Processor: Full native Support  Check for Certified PDF in NexusRIP  Certified PDF in Odystar v 1.0: Full native Support

27. General advantages Certified PDF ensures the Of yout files through the complete production workflow in combination with our Product range.

28. General advantages Certified PDF gives you complete through the complete production workflow in combination with our Product range.

29. Hard Copy Proof Hard Copy Proof Certified PDF Packaging Workflow Pre Press Company Brand Owner Design Agency Brand Owner Printing Company AI FH QXP Save as PDF CD Hard Copy Proof Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History CD Hard Copy Proof AI Hard Copy Proof CD Certified PDF direct in ArtPro

30. Packaging File Exchange! possible today

31. Certified PDF…  In combination with our solutions and applications  Certified PDF with ArtPro 8.0: Full native Support  Certified PDF in NexusImport: Full native Support  Certified PDF in Nexus Processor: Full native Support  Check for Certified PDF in NexusRIP  Certified PDF in Odystar v 1.0: Full native Support

32. Certified PDF in ArtPro 8.0  Certification on opening and saving documents to PDF, with edit and history trail on all modifications made in ArtPro Edit Log ArtPro Edits added to Edit Log ArtPro Editing Station

33. Certified PDF in NexusImport and Processor 8.0  Certification on opening and saving documents to PDF, with session information on what activities where used in Nexus Edit Log Nexus adds session info on activities used Nexus Import / Processor

34. Check for Certified PDF in NexusRIP  Allows for checking whether incoming PDF files are Certified and compliant to a specific preflight profile. Nexus RIP checks if file is Certified and compliant to profile Nexus RIP

35. Certified PDF in Odystar v. 1.0  Certification on entering and after each process in the workflow, with session information on different Odystar processes Edit Log Odystar adds session info on processes used Odystar

36. AWS Certified PDF Implementation  AWS products in general:  Input: check for Certified PDF files or Certify PDF files  Workflow processing: modifications can be added to Edit Log and as sessions with rollback and comparison mechanism.  Output: Certify PDF files on output before sending to remote locations or to RIPs  Other Vendors based on Enfocus technology  Input: check for Certified PDF files, sometimes Certify PDF files  Workflow processing and Output after processing: certified workflow is broken, no more history, session or certification information, no rollback or comparison mechanism.

37. Questions?  Stan Lemmens stan.lemmens@artwork-systems.com Tel: +32 9 265 84 11  Info@artwork-systems.com  www.artwork-systems.com

38. Thank you!