1. Organizational Structure of Tourism
National Tourism Organization
State tourism secretariat
Government agency within larger department
Quasi-public tourism agency
Private industry model

2. NTO’s Mission Increase employment Stimulate investment
Improve standard of living
Maximize foreign exchange
Promote sustainable tourism development
Preserve natural areas through tourism
Protect and preserve cultural heritage
Develop social impact assessment models
Maximize social benefits through increased tourism

3. Government Role in Development
Active
Own businesses
Tax incentive
Other legislation
Passive
Indirect through legislation passed for another purpose
Land management practices

4. Regionalization Combines resources for more effective development
Increase marketing effectiveness (Mississippi Valley Partners)
Establish and Identity and Image
Bring public and private interests together

5. Types of Regional Organizations
Public
Private
Quasi public
Product specific
Multi-state or Multi-city

6. Funding Room Tax Membership dues Attraction taxes Food and Drink
Entertainment (gambling)
Special use (sporting goods)
Airline (departure, visa)
Gas taxes

7. Community Level
CVB
Chamber
DMO

8. Reasons for Community Organization
Accepting Change
Resource Analysis
Community Awareness
Industrial Legitimacy
Opportunity Recognition
Cooperation, Communication and Compromise

9. What should a community organization do?
Budget and Finance
Communication
Education and Training
Research and Data Collection
Promotion

10. DMO Outputs Inventory Analysis Visitor Profiles Establish Use zones
Delineate distinctive features
Plot critical zones
Establish use objectives
Formulate an Action Plan
Initiate Limits of Acceptable Change Process