1. Professional Team Relocations

2. Team Relocation Project
You are choosing a city to relocate (move) a professional franchise
Team Relocation Project

3. NFL Baltimore Colts - Indianapolis Colts LA Rams - St. Louis Rams
Oakland Raiders – LA Raiders – Oakland Raiders
St. Louis Cardinals - Arizona Cardinals
Houston Oilers – Tennessee Oilers - Tennessee Titans
Cleveland Browns - Baltimore Ravens
Portsmouth Spartans - Detroit Lions
Decatur Staleys - Chicago Bears
Boston Redskins – Washington Redskins
Arizona Cardinals – Phoenix Cardinals – Arizona Cardinals (name change)
Dallas Texans – Kansas City Chiefs
NFL

4. MLB Washington Senators - Minnesota Twins
Washington Senators - Texas Rangers (had been a second Washington Senators team)
Montreal Expos - Washington Nationals
St. Louis Browns - Baltimore Orioles
New York Giants – San Francisco Giants
Brooklyn Dodgers – LA Dodgers
Boston Braves - Milwaukee Braves - Atlanta Braves
Seattle Pilots - Milwaukee Brewers
Los Angeles Angels – California Angels – Anaheim Angels – Los Angeles Angels of Anaheim (Name changes to tap into certain markets)
Florida Marlins – Miami Marlins (Name change)
Tampa Bay Devil Rays – Tampa Bay Rays (Name change)
MLB

5. New Jersey Americans - New York Nets - New Jersey Nets – Brooklyn Nets
Dallas Chaparrals – San Antonio Spurs
New Orleans Jazz - Utah Jazz
Charlotte Hornets - New Orleans Hornets
St. Louis Hawks - Atlanta Hawks
Buffalo Braves - San Diego Clippers - Los Angeles Clippers
Rochester Royals - Kansas City Royals - Kansas City Kings - Sacramento Kings (and they played part-time in Omaha for a few years)
Philadelphia Warriors - San Francisco Warriors – Golden State Warriors
Syracuse Nationals - Philadelphia 76ers
Vancouver Grizzlies – Memphis Grizzlies
Minnesota Lakers – Los Angeles Lakers
Seattle Supersonics – Oklahoma City Thunder
Washington Bullets – Washington Wizards (Name change)
NBA

6. Why do teams move? Better opportunities Owner preference New stadiums
Better TV/media markets
More attractive location for recruiting players
Better fan base
Economic conditions
Why do teams move?

7. Sports and Entertainment Marketing
Choosing A City
Sports and Entertainment Marketing

8. What do the roads look like?
Is the city big enough?
Oklahoma City
What do the roads look like?
Are there plenty of highways coming from surrounding cities?
What is the direct competition within the market?
Think outside of just professional sports teams
College sports
Florida
Has a team not succeeded there before?
Have research to back up your argument

9. Finding a Team Name

10. What Makes This Place Special?

11. What Will Inspire the Team?

12. What Will Intimidate Opponents?

13. What Will Rally Fans?

14. Why is the team name relevant to the team/area/city?

15. Sports and Entertainment Marketing
Creating a Logo
Sports and Entertainment Marketing

16. It’s all about the logo

17. Positive Reflection
Begin with the basics
Narrow your choices to a few designs and add color
Ask people their opinion
Test it out by putting it on a few things
Make sure you like it

18. Sports and Entertainment Marketing
Choosing Colors
Sports and Entertainment Marketing

19. Make sure the colors work well together Make sure they are distinct
Detroit Lions vs. Dallas Cowboys
Make sure the colors work well with the market
Make sure the colors work well with the mascot

20. Sports and Entertainment Marketing
Sporting Venues
Sports and Entertainment Marketing

21. History of Stadiums Stadium - Greek word "stadion“
a Greek measure of length approximately 200 meters
The oldest known stadium is the one in Olympia, in the western Peloponnese, Greece
the Olympic Games of antiquity were held since 776 BC
Initially 'the Games' consisted of a single event, a sprint along the length of the stadium.
History of Stadiums

22. Types of Venues Stadium – usually designed for outdoor sports
Dome - standard for all covered stadiums
“Ballpark” – Baseball
Retractable Roof
Arena – usually designed for indoor sports
Duke – Cameron Indoor Stadium
Other Music Venues
Types of Venues

23. http://www.youtube.com/watch?v=rYtPu UVcbNk

24. Panathenaic stadium in Athens
The first stadium to be used in modern times
The only stadium to be used during the 19th century
Hosted Olympic Games in 1870, 1875, 1896, 1906, and 2004

25. Some stadiums are designed primarily for a single sport while others can accommodate different events
The most common multiple use design combines a football pitch with a running track
Open, oval and horseshoe are common, especially in the case of college football stadiums
Criticisms in Europe
Rectangular vs. Oval Stadiums

26. In North America, where baseball and football are the two most popular outdoor spectator sports, a number of football/baseball multi-use stadiums were built, especially during the 1960s.
Configurations
Foul-lines/sideline and goal line
Home plate/corner of the end zone
Drawbacks
Asymmetrical field dimensions in baseball
Seating arrangements in baseball
(600 ft away from home)
Artificial Turf
Multi-Use Stadiums

27. The Latin word arena means "sand", which was useful as the primary surface where gladiators battled, to absorb the blood
An arena is an enclosed area, often circular or oval-shaped, designed to showcase theater, musical performances, or sporting events
The key feature of an arena is that the event space is the lowest point, allowing for maximum visibility
Arena

28. Other types of music venues such as the Superpages
Other types of music venues such as the Superpages.com Center are used for music or theatre alone

29. When looking at your city and a stadium, remember that it takes about two years to build a stadium.
Where would you play temporarily?
Tennessee Oilers
Temporary Stadiums

30. Where will the stadium be?
Temporarily
Permanently
What kind of stadium will it be? (weather factors – will it be a dome, retractable)

31. Sports and Entertainment Marketing
Sporting Venues
Sports and Entertainment Marketing

32. Identify one college and one professional stadium and tell me:
What kind of stadium it is
Open, retractable, dome
Open, oval, horseshoe
How many people it holds
What other events have been held there?

33. Corporate Naming Rights

34. Naming Rights
a company pays a team to place the company’s name on the building
One of the most successful revenue- making tools for a professional sports team

35. In 1953, Anheuser-Busch head and St
In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch II proposed re- naming Sportsman's Park "Budweiser Stadium".
The idea was rejected by the commissioner, Anheuser-Busch then named it "Busch Stadium" after one of the company's founders and Anheuser-Busch released a product called "Busch Bavarian Beer" (now known as Busch Beer
The name would later be shifted to the Busch Memorial Stadium in 1966, shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005

36. First Naming Rights Deals
when Rich Products purchased the right to sponsor the Buffalo Bills' stadium
The first college facility to be sponsored was Syracuse's Carrier Dome in 1979, which was named for the Carrier Corporation.
The Milwaukee convention center is believed to be the first public facility to sign a corporate naming rights agreement, signing a contract with Midwest Express Airlines in 1997.
First Naming Rights Deals

37. Public Reaction? Public reaction? Existing venue - less successful
New venues - largely accepted
especially if there is strong local connections to the area
Rich Stadium in Buffalo
Heinz Field in Pittsburgh
Coors Field in Denver.
Existing venue - less successful
Public Reaction?

38. Consequences Consequence - increase in stadium name changes
when the corporation changes its name, bankruptcy of a company, or if the naming agreement expires.
Phoenix's Chase Field was Bank One Ballpark
Ballpark in Arlington - Ameriquest Field - Ballpark in Arlington
San Francisco's Candlestick Park - 3Com Park (expired agreement) - Monster Cable Products' Monster Park – Candlestick Park (San Francisco's city council to permanently restore the name)
Houston's Enron Field – Astros Field (1 year)– Minute Maid Park
Consequences

39. Worldwide "Named" stadiums: Australia Japan China Finland Canada
Israel
widening in the UK
Worldwide

40. Many new European football stadiums have been corporately named
Reebok and Emirates Stadiums in England
Allianz Arena in Germany
During the 2006 FIFA World Cup in Germany, some stadiums were temporarily renamed because FIFA prohibits sponsorship of stadiums, unless the stadium sponsors are also official FIFA sponsors
Allianz Arena in Munich - FIFA World Cup Stadium, Munich - "München Arena" during the European Competitions
Worldwide

41. Worldwide Nippon Professional Baseball league of Japan
many of the teams are themselves named after their parent corporations
Worldwide

42. College Stadiums UFCU Disch-Falk Field – UT Baseball
Jones AT&T Stadium – Texas Tech Football
College Stadiums

43. Benefits for the Company
Advertising
Luxury boxes and tickets to games
Signage throughout the facility

44. Disadvantages for the Team
Benefits for the Team
Disadvantages for the Team
Revenue
Limited advertising for other companies
Bad public relations if the sponsoring company goes sour
Enron was immediately removed from (now Minute Maid Park) the Astros stadium after the Enron scandal.
Branding of the team
Cowboys Stadium

45. Second highest deal is with NY Mets and Citi Field - $400 million
In January, AEG announced a 30-year $700 million naming rights deal for a proposed downtown L.A. football stadium with Farmers Insurance
Total stadium cost is around $1 billion
Second highest deal is with NY Mets and Citi Field - $400 million
The soon to be Brooklyn Nets and Barclays - $400 million

46. When you select a major corporate sponsorship with a company to sponsor your stadium or arena
Keep in mind:
Try to keep the company local (meaningful to the community)
The company must be big enough to pay for the sponsorship
Give an estimate for the deal you will seek
You can Google some of the similar Naming Rights Deals

47. In what ways will your team be a valuable and financial asset to the city/community that you are moving to?
Finally………..

48. Things you will need to include:
Franchise that is being moved
The new city
The new team:
Name
Logo
Colors
Uniforms
Temporary stadium/arena
Permanent stadium/arena
Corporate sponsor for the team and the arena/stadium
What you will use for your team’s mascot
In what ways will your team be a valuable and financial asset to the city/community that you are moving to?
Be sure to include reasons on why you chose these items
Things you will need to include: