4. I PREPARE IT, In 3 EASY STEPS YOU ENJOY IT & You’re happy

5. Economics of One Unit Selling Price$2.50 Cost of materials$0.43 Cost of labor$0.25 Other variable costs$0.03 Total COGS/ COSS$0.71 Contribution Margin$1.79 Definition of One Unit Corn In A Cup Monthly Break Even Units $206.11 =115.14≈116 units $1.79

6. Description of Target Consumer DemographicsGeographics Young teenagers in high school ranging ages 14-18. San Leandro Community PsychographicsBuying Patterns Students who tend to get hungry but are vexing to watch their weight. Students have to eat everyday, therefore; they buy food. Total population of targeted geographic area Population of target market 98,234 Market size 9,972 Target Market Size Market Statistics Industry Name: Mariana’s Corny Cup Annual Industry Sales: $13.4 Billion 11,595

7. 1.Company Website 2.Business Cards 3.Promotions at Local Events 4.Incentive

8. Direct Men and women selling corn on a stick or cup. Indirect Local convenient stores, including: liquor stores, Walgreens etc. Why Mariana’s Corny Cup? 1.Healthier 2.Competitive Pricing 3.Easy Access

9. *Business and Finance Academy *Running business at home *Experienced sister who's written a business plan *Positive Attitude Award

10. Total Units 4195 Gross Revenue $10,487.50 Net Profit $5,682.90

11. Materials Needed Cost Food Cart $150.00 Cups, spoons and napkins $66.30 Spices $150.50 Total Start-Up Expenditures $366.80 Emergency Fund $183.40 Reserved for Fixed Expenses $618.33 Total Start-Up Investment $1,168.53

12. Thank you for your consideration Mariana’s Corny Cup