1. Supplier Diversity at American Airlines Nancy Walker Manager, Supplier Diversity April 2004

2. Value of Supplier Diversity Fasting growing segment of businesses New ideas / energy / passion US economy succeeds if small businesses succeed

3. What do I need to do to work with AA Be Certified Be Prepared Be Diligent

4. Why is Certification Important Credibility Visibility your company can’t buy with marketing dollars Networking

5. How should I be prepared Is my product or service something this company (AA) buys –Corporate web site –Minority Business Development Council web sites –Women’s Business Council web sides First tier / 2nd tier Who is my competition Why should they buy from me

6. When should I contact AA Make contact now –Register - www.aa.com/supplierdiversity –Start a dialog –Ask questions Follow up, follow up, follow up

7. Summary Thank You and Good Matchmaking! www.aa.com/supplierdiversity Be Certified Be Prepared Be Diligent