1. Today I am: Comparing channels of distribution for consumer products So I can: Identify businesses functioning within the five (5) different channels I will know I’m successful when I can: Make effective distribution channel decisions You WILL need a text book today

2. Two general types of distribution channels Consumer Industrial Five Channels Four Channels

3.  Direct Distribution – producer sells goods/services directly to the customer  Indirect Distribution – involves one or more intermediaries

4. Consumer Distribution Channel Manufacturers/Producers Agents Wholesalers Retailers Consumers A B C D E At your table: 1)Using the information starting on page 496 of the text book, brainstorm with your table group and try to come up with examples of each distribution channel.. Channel A Channel B Channel C Channel D Channel E 2) Within Channel A, there are six methods of direct distribution. Provide a specific example for each (name the company).

5. 12345678 A B C D E = Excellence= No!