1. By: Shuting Hu 4/10/2014 1 Market Analysis-- Hotel Industry

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3. UNWTOUNWTO said that international tourist arrivals for business, leisure, and other purpose grew by 4% in 2012 to reach 1.035 billion. The global industry The global industry is expected to reach almost $480 billion in 2015. Figure 1 3 Market Analysis-- Hotel Industry

4. To study the overall quality of different services provided by the Hotel Industry. Enhance the guest experience. Figure 2 4 Market Analysis-- Hotel Industry

5. Primary and Secondary Data Questionnaires Analytical Random Sampling Personal Interview 5 Market Analysis-- Hotel Industry

6. A select sample of hotels that routinely offer gratis services to their guests spent an average of $723 per available room to provide complimentary food, newspapers, and cocktails. Figure 3 6 Market Analysis-- Hotel Industry

7. The data comes from an analysis of rooms department expenditures for Complimentary Services and Gifts at 1,600 properties in the Hotel Industry database. Figure 4 7 Market Analysis-- Hotel Industry

8.  Limited service hotels comprise the largest segment of property types that offer complimentary guest services.  The number of properties that offer complimentary breakfasts and cocktail receptions.  The time span for conducting market survey was short. 8 Market Analysis-- Hotel Industry

9.  From 2008 to 2009, CSG costs declined 6.4% in the study sample.  $1,251 PAR or $5.16 POR was spent at these properties. This equates to 3.5% of total revenue.  Extended-stay hotel managers spent an average of $808 PAR on Complimentary Services and Gifts, or 3.2% of total revenue. 9 Market Analysis-- Hotel Industry

10.  Hotel guests are increasingly expecting complimentary breakfast, as well as other services not considered in our analysis (i.e. free WiFi)  The cost of Complimentary Services and Gifts in the future. 10 Market Analysis-- Hotel Industry

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12. http://www.qfinance.com/sector-profiles/tourism-and-hotels http://www.reportlinker.com/ci02226/Hotel-and- Lodging.html http://www.pkf.com/news-events/accountancy- updates/hotels-give-some-things-for-nothing Figure 1: http://petergreenberg.com/2009/10/22/avoiding-hotel-fees- demanding-disclosure/ Figure 2: http://www.masternewmedia.org/social-media-research-and- trends-do-top-brands-adopt-and-use-social-media/ Figure 3 &Figure 4 ： http://www.pkf.com/news-events/accountancy- updates/hotels-give-some-things-for-nothing 12 Market Analysis-- Hotel Industry