1. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory

2. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Veterinary service & advice

3. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Further work-up e.g. histopathology, bacterial culture etc.

4. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Refers owner to pet store for equipment needs & correct proprietary medicine

5. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory In return, pet store refers fish owners to vet for expert health advice and treatment, including prescription drugs

6. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Maintain good business relations and provide a veterinary service on a herd basis

7. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Contribute fish health articles & raise public awareness of veterinary services available

8. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Attend meetings to understand current fish problems & talk to potential clients

9. THE BUSINESS PLAN Veterinarian Pet Store Pet Fish Owner Aquarium Magazines Fish-keeping Societies & Clubs Diagnostic Laboratory Veterinary service & advice Further work-up e.g. histopathology, bacterial culture etc. Maintain good business relations and provide a veterinary service on a herd basis Contribute fish health articles & raise public awareness of veterinary services available Refers owner to pet store for equipment needs & correct proprietary medicine In return, pet store refers fish owners to vet for expert health advice and treatment, including prescription drugs Attend meetings to understand current fish problems & talk to potential clients