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Published byChrystal Jackson Modified over 9 years ago
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C ASE S TUDY ON B ARACK O BAMA ’ S S TRATEGY Deepak Joshi Sekhar Dahal Jackson Subedi Sakar Sharma Sarvesh Mainali 1
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I NTRODUCTION First African-American president of the US 44 th president of the US Opportunity to create history Birth date - Aug 4, 1961 Majored in Political Science from Columbia University in 1983 1988- entered Harvard Law School 1990- elected as the first black president of the Harvard Law Review Obama – Characteristics 2
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C AREER Illinois State Senator (1997-2004) U.S. Senate member (2004-2008) First African-American president of the U.S (Nov 4 2008) 3
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T HE O BAMA CAMPAIGN Internet Savvy X-Box Games Internet sites- “FighttheSmears” Facebook, Myspace, Blackplanet, Glee, Linkedin Segmented and Targeted voters through these sites 4
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M C C AIN ’ S CAMPAIGN Concentrated advertising on media Later introduced ‘McCainSpace’ Illiterate in comparision with Obama (Tech Savvy) 7 years combatant, POW (Prisoners of War) 5
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R ESULT WebsiteObamaMcCain Facebook 2 Million600,000 Twitter 112,0004.600 You Tube 1800330 Subscribers 115,00028,000 Viewer Visits97 million2 Million 6
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H OW DID THIS HELP O BAMA ? Obama brand Youth focus Advantage over McCain 4 P’s of BHO Victory with the extensive use of technology 7
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Gracias 8
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