1. STRESS-TEST YOUR STRATEGY The 7 Questions to Ask by Robert Simons Jemima Kanerva, Aarni Honkaniemi ja Jaakko Ylönen

2. Structure Introduction 7 Questions Critique

3. Introduction Goal of the article is to provide a solution/tool for managers to expose the shortcomings of their business strategy Stress-test Identify confusion, inefficiency and weaknesses in business strategy and its implementation 7 Questions Engage the whole organization to the discussion

4. Questions 1 & 2 Question 1: Who is your primary customer? Choose your primary customer Allocate all possible resources to meet your primary customer’s needs Question 2: How do your core values prioritize shareholders, employees and customers? Choose the most important interest group Make a clear decision and implement this decision consistently

5. Question 3: What critical performance variables are you tracking? Performance measures Key variable Key variable

6. Question 3: What critical performance variables are you tracking? Performance measures Management attention Key variable Key variable

7. Question 4: What strategic boundaries have you set? Risk of an individual not operating according to strategy Strict operating guidelines Limits for operation

8. Question 5: How are you generating creative tension? Creative tension

9. Question 5: How are you generating creative tension? Creative tension Stretch goals

10. Question 5: How are you generating creative tension? Creative tension Stretch goals Performance ranking

11. Question 5: How are you generating creative tension? Creative tension Stretch goals Performance ranking Increase accountability

12. Question 5: How are you generating creative tension? Creative tension Stretch goals Performance ranking Increase accountability Cost allocation

13. Question 5: How are you generating creative tension? Creative tension Stretch goals Performance ranking Increase accountability Cost allocation Cross-unit teams and matrix accountability

14. Question 6: How Commited Are Your Employees To Helping Each Other? High commitment to working towards shared goals Pride in purpose Group identification TrustFairness

15. Question 7: What Strategic Uncertainties Keep You Awake at Nights? Nothing is certain Monitoring the environment Business control system

16. Critique Question 1 It’s not always necessary to determine only one primary customer

17. Critique Question 1 It’s not always necessary to determine only one primary customer Question 2 Shareholder value always comes first

18. Critique Question 1 It’s not always necessary to determine only one primary customer Question 2 Shareholder value always comes first Question 5 & 6 Conflict?

19. Critique Question 1 It’s not always necessary to determine only one primary customer Question 2 Shareholder value always comes first Question 5 & 6 Conflict? Question 7 Is it enough to always adapt to the environment?