1. CHAPTER 2 HOTELS AND MOTELS
Introduction to Hospitality
CHAPTER 2 HOTELS AND MOTELS

2. Conrad N. Hilton
Conrad Hilton was recognized worldwide for his leadership and vision during the Depression and World War II
He created the largest and most profitable international hotel chain.
Hilton started with the Mobley Hotel of
Cisco, Texas
He bought the Waldorf-Astoria, Plaza, Stevens, and Sir Francis Drake Hotels

3. Successful Entrepreneurs
… take advantage of market opportunities.

4. Characteristics of Success
Ambitious
Energetic
Creative
Negotiator
Enthusiastic

5. Hotels/Motels/B&Bs
There are a wide variety of hotels, motels, bed and breakfasts, conference centers, resorts and restaurants

6. Hotels and Motels
Hotels and Motels usually play a large part in the success of a person’s vacation or business trip

7. Hotels and Motels
Competitive hospitality businesses know that they are a big part of travel and tourism and must keep up with the latest trends to be successful
The Hotel Industry looks for ways to expand service

8. Things that make a hotel stay pleasurable…
Things that make a hotel stay not pleasurable
Things that make a hotel stay pleasurable…
Good service
Clean room
Fair prices
Friendly atmosphere
Great location
Poor service
Unclean rooms
Unrealistic prices
Unfriendly staff

9. FULL SERVICE HOTELS Provide a wide range of services
Usually have a restaurant or bar
May have shops, luggage assistance

10. FULL SERVICE HOTELS Parking lot attendants
Room service, dry cleaning, others services
Now may have high speed Internet
Kids’ suites and accept pets

11. FULL SERVICE HOTELS
Business travelers and convention attendees make up the largest percentage of hotel guests.

12. LOCATION, LOCATION, LOCATION
Place or location is an important marketing concept. Lodging establishments locate near their target market.
They try to match their facilities with individual customer needs.

13. AIRPORT HOTELS Located near an Airport Competitive rates
Lower weekend rates
May have mini bars, spas, data ports
Provides quick access to airport
May save traveler parking fee at airport

14. UNIVERSITY HOTELS Located at major universities
May be a convention center
May be mixed use hotel and meeting center
May contain a bookstore, public atriums, retail/entertainment shops, restaurants

15. MOTELS AND MOTOR INNS Term comes from Motor Inn
Automobile industry sparked growth
May be a tourist court-15 or more rooms

16. MOTELS AND MOTOR INNS
Motels are usually found on feeder highways, lesser known routes
Usually one-story buildings
Usually do not have restaurants
Usually owner provides service

17. MOTOR INNS Most common lodging found in U.S.
Usually located on major highways
Usually 2 to 6 stories
Usually has a restaurant or bar
Holiday Inn and Comfort Inn are good examples

18. SSL Superior Small Lodging Association
Works with motels and inns to help ensure tourists receive great value and high quality accommodations

19. LIMITED SERVICE FACILITIES
Usually sleeping rooms without expensive amenities
Usually no food service
May be extended-stay facilities (Rent by Week or month: Pine View)
May be residential-style units with multi-rooms, kitchens
AmeriSuites, Residence Inns

20. ECONOMY LODGING Must have good price/value ratio Guest satisfaction
Some added amenities and services
Rates must not exceed guests expectations of value
Bottom line: offer lots for a little

21. BED & BREAKFAST
Lodging facilities that include breakfast in cost of room
Common in England and in Europe
Began to appear in U.S. in the 1960s
Usually provides very quiet and restful escape

22. B&B Homestays Private Owner Occupied Up to 5 guest rooms
Breakfast is often only meal

23. B&B Inns Commercially licensed Owner may live there
Rooms range from 4 to 25
Breakfast may be the only meal provided
Other meals may be available

24. Country Inn Commercially licensed Primarily known for cuisine
Usually away from commercial areas
Overnight accommodations and full-service breakfast, full service dinner
Maximum of 20 rooms

25. B&B APPEAL Offers a different experience More personal service
More relaxing, private

26. B&B APPEAL Innkeepers learn more about travelers
Repeat guests become a part of the innkeeper’s life
Business travelers account for about ½ of B&B business

27. A SUCCESSFUL INNKEEPER
People person
Healthy, disciplined, aware of others needs
Attentive to detail

28. A SUCCESSFUL INNKEEPER
Hardworking
Self-motivated
Leader in the community
Has vision

29. CONFERENCE CENTERS Meeting venue surrounded by hotels
Public transportation
Restaurants
Entertainment, tours, climate, location, safety, special attractions, shopping centers

30. RESORTS
Motels or hotels located in popular vacation areas that offer recreational activities
May have such amenities as horseback riding, golf, tennis, skiing, tours, social activities, scenic views

31. Condominiums-Condos Living quarters owned by private persons
Usually rented out to the public most of the year
Most are high-rise located near a beach or recreational area
Usually a good investment

32. TIME SHARES
Buying a specific time period (usually 1 or 2 weeks) to spend a vacation at a resort
Price depends on the time of year

33. THEME OF HOSPITALITY:
Guests don’t buy a place to stay. They buy the expectation of a great experience.

34. DISNEYLAND PARK First theme park Opened in 1955
Designed by Walt Disney
Located in California
Walt Disney World opened in Florida
Magic Kingdom, Epcot, Animal Kingdom, MGM Studios,

35. RESTAURANTS
Key to success: good food, appropriate price, strong marketing, and public relations
EXPECT TO GIVE GOOD QUALITY FOOD

36. THREE KINDS OF RESTARUANTS
Table Service: fine dining, white-tablecloth, Casual dining less expensive alternative to fine dining (Applebees, Chili’s), Theme restaurants, old fashion parlors, national chains; Ethnic restaurants, Mexican, Chinese; Family restaurants, cafeterias, buffets, (Denney’s)

37. Quick Service… Fast food Largest market in the world Rapid serving.
Reliable quality control
McDonald’s, Pizza Hut, KFC, Taco Bell
Special pricing, toys for children, immense advertising campaigns

38. On-Site Food Service Food services in a business or industry location
School, hospital, large businesses, government buildings, corporations
They compete with other food services