1. User Centered Design The Process Information Business – UCD Robert Press (718) 248-1540

2. Successful Website Design -- Interrelated Phase 0 Solution Design Phase 1 Detailed Design as well as customization Brand = promise + delivery

3. User Centered Design Defined An iterative process of creating multiple work products to drive a complete Phase 0 (Solution Design) and Phase 1 (Detailed Design) –All Solution Design outputs enable Detailed Design and production –Improves upon Waterfall model All work products are dependent upon one another, and are on the critical path to completing the Solution Design. –‘Stakeholder’ approval is required in order to move on to the next step –All Technical and Content Mgmt outputs should be driven by the Creative work stream Stakeholders’ needs and wants are more closely realized at launch because the process is iterative and collaborative UCD process allows a very smooth transition from Solution to Detailed Design and Production

4. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production

5. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Creative Outputs: Assess Competitive Site Matrix Brand Value Matrix / User Profiles User Scenarios Design Impressions Usability Testing (if redesign)

6. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Content Mgmt Outputs: Assess Content Analysis Document Work Flow Analysis Document

7. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Technical Outputs: Assess Technical Assessment Component Model Architectural Decisions

8. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Functional Requirements Document

9. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Creative Outputs: Design Navigation Model Design Studies High Level Content Plan Usability Testing ( Design )

10. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Content Mgmt Outputs: Design Content Model Content Conversion Plan Document Type Definition

11. UCD Process High Level DesignAssess Creative Technical Content Mgt JRD + Stakeholder Interviews Ph1 Project Management Business Strategy E-Business Strategy Digital Branding Final Solution Design Demographic Site Assessment (Metrics Analysis) Functional Requirements Creative Technical Content Mgmt Phase 0 – Solution Design Detailed Design - Production Technical Outputs: Design Proposed Physical Architecture Architectural Overview Diagram Draft of Functional Spec. Document

12. UCD Process -- Information Business AssessDesignBuild IB + Product Business Models -- Payment Model -- Delivery Model Branding -- Naming -- Attributes -- Scenarios JRD Functional Reqs --Internal (IB) --Internal (Citi) --External (alphas) --Industry Verticals --All Stakeholders Technical Reqs Business/Creative Tech Technical Assessment IA -- Flowcharts -- Templates -- Scenarios Tech Solution -- DB -- Data Models -- Architecture Design -- Studies Usability Dev --HTML --Assembly --UAT --Coding Common PM Ph1 Phase 0 – Solution Design

13. Months 1-2 Client Education Joint Requirements Definition Mtgs Stakeholder Interviews Competitive Site Matrix Brand Research Create User Scenarios Technical Arch Assessment Workflow Analysis & Design Data & Content Analysis Months 3-4 Complete 1st draft of navigation model : Flowcharts + Templates Outline Architecture Model Develop Component Model Outline Proposed Physical Architecture Description Content Model Development Content Conversion Plan Months 5-6 Usability Studies Revise Navigational Model & Develop 3 Design Studies Begin preparing high-level business use cases & accompanying scenarios to permit development of the system Document Type Definitions Present Final Deliverables Months 7-11 (end) Creative Production of individual page/elements HTML coding/page construction UAT/Usability Testing Back-end coding/develop Content Porting/Development Launch Timeline: UCD Phase 0 & 1 Creative Technical Content Mgt. Phase 0 Phase 1 Competitive Site Matrix Brand Value Matrix/User Profiles User Scenarios Technical Architecture Assessment Document Workflow Analysis Document Content Analysis Document JRD Document UI Functional Reqs + Nav Model Architectural Decisions Doc Architectural Overview Diagram Component Model Proposed Physical Architecture Content Model Content Conversion Plan Final Solution Design Documentation Functional Spec Document Document Type Definitions SiteStyle and Usability Guide Branding Guidelines Site Code Specs Content Creation Guide Outputs Activities

14. UCD Process Attributes Citi/Client collaboration Iterative deliverable cycle Multi-stream, parallel process –Business/Creative, Technical Internal, cross-skill collaboration