1. About Waterloo website Project report June 2012

2. Outline Overview of process Project deliverables Lessons learned

3. SEW: Effective Web Content Planning 1.Prepare project management plan 2.Identify target audiences 3.Conduct web content analysis 4.Conduct competitive analysis 5.Define Website visitor content requirements 6.Specify area business requirements 7.Plan web information architecture 8.Prepare website content 9.Obtain required training 10.Create web content update and maintenance plan

4. Project deliverables Project management plan –Project Schedule –Content Strategy –Content Inventory –Competitive Analysis –Information Architecture –Content Plan (Page Tables) (Templates available from CPA staff or SEW Sharepoint)

5. Project Schedule Identify key tasks and dependencies Assign work-time estimates Review with stakeholders Establish real timelines

6. Content Strategy High level overview, answering: Who are our audiences? What do we need to say to them? How do we need to say it? What are we trying to do? Provides a reference point for content questions Provides a framework for measurable goals

7. Content Inventory Assess what content exists Itemize what content needs to be generated

8. Competitive Analysis Assess the competition Identify patterns for user expectations –Navigation –Specific content –Standard terminology Establish common language for stakeholders Encourage thinking as a user

9. Information Architecture

10. Content Plan Page tables used to establish priorities at a page level, assigning components of the strategy to each page Can serve as a writing brief as well as a record Update and maintenance plan included Less content intensive sites could use the Content Inventory revised to include further detail

11. Human Resources Project Management, Project Deliverables Director, Digital Initiatives Manager, Digital Communications and Content Strategy Manager, Information Architecture and User Experience Content Deliverables Communications Officer Communications and Public Affairs Coordinator Manager, Web Design Technical Implementation and Support Waterloo Content Management System Team

12. Lessons Learned Communicate with ALL stakeholders early and often –Establish clear priorities and expectations –Establish clear understanding of timelines and revise with input from key dependencies Photography and graphics are content but should be treated as special –Include separate work tasks in schedule –Establish separate inventory –Capture art direction guidelines where appropriate

13. Questions?