1. Carlos Quintero
Veronica Gauna
Linda Shen

2. Kind of Business
The Walt Disney Company is a diversified worldwide entertainment company.
Major business segments:
Studio Entertainment
Parks and Resorts
Media Networks
Consumer Products
Interactive

3. Size of the Company Annual Revenue 2012 was $42.3 billion
Annual Revenue 2012 was $42.3 billion
The Company employed
approximately 166,000
The Company owns:
11 theme parks at five locations worldwide
18 resort hotels (approximately 24,000 rooms)
Disney Cruise Line
Approximate 1,000 Disney stores and 500 restaurants

4. Headquarters Located
The corporate headquarters is at the Walt Disney Studios in Burbank, California

5. Company President Robert A. "Bob" Iger Graduate of Ithaca College.
Joined to Disney in 1996.
Oversaw the acquisition of Pixar Animation Studios in 2006.
Led the company to acquire Marvel Entertainment in 2009
"25 Most Powerful People in Business" Fortune magazine's and 2007
In Became a member of the Academy of Arts & Sciences.

6. Disney’s History
Disney was founded on October 16, 1923, by Walt and Roy Disney.
In 1928 Mickey Mouse was “born”.
Disney's first sound film Steamboat Willie, was released on November 18, 1928.
On July 18, 1955, Walt Disney opened Disneyland to the general public.
 In November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city.

7. Disney’s Services Walt Disney Television Disney Channel Toon Disney
ABC
ESPN

8. Parks and Resorts

9. Disney Store

10. Walt Disney Studios
Marvel
Lucas Films
Touchstone

11. Disney Success
Disney is one of the most recognizable corporations in the world.
Disney does a great marketing blitz!
It’s something the whole family can enjoy.
Disney improving and inventing new things all the time.

12. Disney’s Marketing Disney Consumer Products (DCP)
Segmentation strategy
Marketing and promotion strategy
Expansion strategy
Disney advertisement

13. Opinion

14. Social Programs
Giving back to communities is one of Disney’s founding principles.
The Disney Worldwide Conservation Fund (DWCF)
Disney and ESPN Team Up with Special Olympics
Red Cross and Disney Help Kids and Families Prepare for Disasters
Disney Sponsors Boys & Girls Clubs of Los Angeles Youth of the Year Awards
Disney Delivers Care Packages to Children's Hospitals Around the World

15. Interesting Facts It’s not a small world after all… Well-dressed Mouse
40 square miles.
Well-dressed Mouse
290 sets of costumes.
Smile!
PhotoPass 200,000 photos each day.
Gone but not forgotten…
210
3,500
18,000
6,000
Netflix-Documentaries-   Disney Parks: Undiscovered Disney Parks

16. Interesting Facts
How many stones are there in Cinderella Castle in Magic Kingdom?

17. How many stones are there in Cinderella Castle in Magic Kingdom?
NONE!
Fiberglass.