1. Strategic Use of the Internet AFP North Dakota Area Chapter Fargo, North Dakota September 13, 2002 Marc Lee, CFRE

4. Do You have these 5 Elements in Place? 1. Web site 2. Awareness of your Site 3. Ability to accept donations online 4. Mechanism to collect email addresses 5. Email strategy to support your donor constituency.

5. Rule #1 Success is Elusive You can break any of the rules Either you must be unique. Or you must be lucky.

7. Rule #2 Fundraisers love to play with something new, but often we don’t know beans about web design. Web designers love to play with something new, but often don’t know beans about fundraising -- or web design!

13. Rule #3 Sites fail

14. Rule # 4 Ask “What Do You Want Your Website To Do? Goals determine content. Support and enable your mission.

15. Fund Raising 101

16. Rule # 5 Ask Who is your Audience? Who will visit web site ? Who is it critical to please?

17. Who Is Your Audience?

19. End