1. Chapter 5, Social Interaction and The Social Construction of Reality The Context of Social Interaction The Congo in Transition The Content of Social Interaction The Dramaturgical Model of Social Interaction

2. Chapter 5, Social Interaction and The Social Construction of Reality Attribution Theory Explaining the Origin of HIV Determining Who is HIV Infected Television: A Special Case of Reality Construction

3. Durkheim’s Framework of Global Interdependence Increase in population increases the demand for resources (food, clothing, shelter). This stimulates people to develop more efficient methods for producing goods and services. Society advances towards powerful machines, great concentrations of forces and capital and extreme division of labor.

4. Societies and Division of Labor Events break individual’s ability to connect with one another: 1. massive layoffs, crop failures, technological revolutions 2. Worker’s strikes

5. Societies and Division of Labor 3. Job specialization 4. Forced division of labor 5. Inefficient management

6. Dramaturgical Model of Social Interaction 1. Social interaction is viewed as if it were theatre. 2. People as if they were actors. 3. Roles as if they were performances before an audience.

7. Staging Behavior 1. Front stage - area visible to the audience where people take care to create and maintain expected images and behavior. 2. Back stage - area out of the audience’s sight.

8. Attribution Theory Relies on the assumption that people attribute a cause to a behavior in an effort to make sense of it. Use different criteria when attribute cause to own behavior than to another’s behavior.

9. Factors That Prevent Effective Action in Dealing With HIV Physician focuses on finding a cure for the condition without regard to side effects and to the neglect of symptom relief and patient comfort. Back-stage behavior plays a significant role in determining the course of the disease.

10. Factors That Prevent Effective Action in Dealing With HIV When focus is on the group, solutions are framed in terms of controlling that group rather than understanding the problem and finding resolution. Statistics on transmission and definitions of AIDS are influenced by researcher's beliefs about behavior and atttitudes about who “should” have AIDS.

11. Factors That Prevent Effective Action in Dealing With HIV Identifying AIDS as the “gay plague” diverts attention from blood banks and risks associated with medical treatments involving blood products. Social meanings associated with preventative measures can cause people to resist using those measures, even in high-risk situations.