2. Purpose of this workshop

3. Purpose Quickly and easily build a good quality, responsive list Understand the components – landing page, autoresponder software, emails, offers Multiple ways to drive traffic to your landing page Maximise the income from the list

4. Agenda Day One Why, when and how to build a list How to build a relationship with your list How to monetise your list Using webinars to build and monetise your list

5. Agenda Day Two Multiple ways to drive traffic to your landing page Using video marketing to grow your list Using social media to grow your list

6. Housekeeping Dinner Breaks Release form Nametags Mobile phones Questions and microphones

7. Session 1 Why, when and how to build a list

8. 1. Why build a list?

9. You build a relationship: You become the trusted friend and advisor

10. Value of a list: Size x Relationship

11. What makes a good list? All interested in a targeted niche Contacted regularly and recently with free and paid offers In a useable format Amount of info on each one Proven buyers – responsive to paid offers

12. With a great relationship, you are better able to upsell other products

13. Value of a list: $1 per month per name OR 1,000 names in a targeted list = $1m a year

14. Having a list builds an asset Increases the value of your website if you want to sell it

15. 2. When to build a list

16. Not on an ebook website: It will reduce sales by around 75%

17. Build a list of ebook buyers after they have paid in Clickbank

18. Build a free list of people interested in a topic Note: you need to sell more than an ebook to make this worthwhile

19. Build a list of prospects and customers for your offline business

20. 3. How to build a list

21. Option 1: build an email list Traffic Landing page with opt-in for free offer Regular emails

22. Option 2: Build a social media list 1.Facebook friends 2.Twitter followers 3.Youtube viewers

23. Option 3: Buy a list 1.CPA (cost-per-action) networks 2.Buy a website with an existing list (www.flippa.com)www.flippa.com 3.Pay per click

24. 4. Structure and platform to build and manage an email list

25. Components 1.Landing page 2.Free gift 3.Autoresponder 4.Series of emails 5.Offers (free and paid)

26. Landing page Use a Wordpress blog platform Make the offer obvious - opt-in box easy to see, above the fold, top right Don’t have other offers on the same page

27. Landing page Give great info for free Offer something clients desperately want Ask for minimum details (email, maybe name) Avoid double opt-in at this stage

28. Free gift Newsletter Extract from your ebook Free report Case studies Access to a members only area

29. Free gift Mini-course Run a competition Invite to a webinar Ask for feedback or comments Access to a forum

30. Autoresponder Software to build and manage your list, eg aweber Functions: Build multiple lists Automatically send pre-loaded emails Send broadcast emails Ensure spam compliance Monitor and fine-tune

31. Series of emails See session 2

32. Offers (free and paid) See session 3

33. What did you learn in this session?

35. Session 2 How to build the relationship with your list

36. Build the relationship Provide lots of good quality free information Recommend only things that are good quality and great value Survey your list regularly Ask others to donate free gifts that you can give your list

37. Free gifts for your list Ask people in your niche to donate: Workshop tickets Discount vouchers Webinar invitations Reports, audios, videos, books Free trials Free samples

38. Build the relationship Send media mentions, testimonials, case studies of successful clients Invite them to teleseminars or webinars Use multiple media (email, hard mail, SMS, text, video, audio, live, pre-recorded, Facebook, Twitter, etc)

39. Characteristics of good email marketing Provide what customers want Use a conversational tone - avoid hype Have a clear call to action, with a link Give twice as much as you ask Have a stock of great freebies to give to customers (low cost / high value)

40. Characteristics of good email marketing Tailor your message to the recipient (segment you list) Write a subject line that makes sure your email gets opened Personalise your subject line and content Always test your emails before sending

41. Characteristics of good email marketing Measure and fine-tune – open rate, click through rate, conversion rate Have one purpose per email Don’t send out canned affiliate emails – write your own Don’t use “spam avoidance” versions of words (eg fr*ee)

42. Characteristics of good email marketing Make your emails look like they are written by a person – not a machine (eg don’t wrap lines too short) Make your emails short and interesting Always have a series of emails (min 3) Use an effective PS (repeat your offer and link)

43. Examples of good subject lines 6 ways to make Twitter work for you I need to talk to you A real estate mistake that cost me $300,000 The most dangerous diet in the world Lawsuit

44. What did you learn in this session?

46. Session 3 How to monetise your list

47. It’s 8 times cheaper to sell to an existing client than to get a new one

48. What to sell to your list Your own downloadable products Use the ascension model:  Ebook, audio, video (under $100)  Membership site ($49-$99 a month)  Home study pack ($500 - $5,000)  Coaching ($5,000 - $50,000)

49. What to sell to your list Other people’s products, eg ebooks from Clickbank.com Other people’s webinars, events Note: Use an affiliate link to track sales Shorten or hide affiliate links using tinyURl or Google URL shortener

50. How to sell to your list Email with link to website with an offer Email invitation to a webinar with a pitch Email invitation to an event with a pitch SMS to website with an offer Telemarketer

51. How to structure an email marketing campaign

52. Simple email series Email 1 (day 1) – Describe product, benefits, price, urgency, link to buy Email 2 (day 3) – Answers to your questions about the product, close Email 3 (day 6) – Feedback and successes, close Email 4 (day 10) – Last chance to buy, close

53. Autoresponder demonstration

54. Guided tour of www.aweber.comwww.aweber.com How to create a new list How to create an opt-in box to build the list How to load a follow-up email How to send a broadcast email

55. What did you learn in this session?

57. Session 4 Webinars Steve Essa

58. What did you learn in this session?

61. Agenda Day Two Multiple ways to drive traffic to your landing page Using video marketing to grow your list Using social media to grow your list

62. Session 1 Multiple ways to drive traffic to your landing page

63. Driving traffic to your landing page JVs with other list owners Referrals Article marketing Pay Per Click Free publicity

64. Driving traffic to your landing page SEO Software that builds lists (eg Page Raptor) Speaking (stage, webinars, teleseminars) Buy leads

65. Joint ventures Good JV partners: Sell a complementary product in the same niche Have a great relationship with their list Have a responsive list See the value in doing a JV Are easy to work with

66. Joint ventures Keys to a successful JV: Make it easy to participate by writing emails for them to send to their list Understand the JV partner’s needs and offer them value (gifts for their clients, affiliate %) Measure and follow up

67. Referrals from existing clients Ask often, when they’ve had a great experience Give a gift in return (high value to customer, low cost to deliver) Have something special to offer referees Measure effectiveness Automate the system – use referral software

68. Referral software demonstration

69. Article marketing

70. Online Articles 1. At news and article directories Google News Articleonlinedirectory.com ezinearticles.com 2. By searching on a subject - Google eg: how to grow tomatoes WHERE do you find online articles?

71. Online Articles WHY publish online articles? 1. Drive traffic to your website Example: Tomato Book Site - March 10 – March 11 Google Organic34,000 Google CPC28,000 Direct24,000 EzineArticles.com4,000

72. Online Articles WHY publish online articles? 2. Improve SEO through more incoming links Each time your article is published you get a link back

73. Online Articles WHY publish online articles? 3. Builds your expert status – your credibility

74. Online Articles 4. Goes viral – increases exposure Publishers subscribe to article sites and then post relevant articles on their websites – with links intact WHY publish online articles?

75. Online Articles

76. WHY publish online articles? Link Click Through Statistics http://www.bestjuicytomatoes.com/BODY269813.75% http://www.bestjuicytomatoes.com/RESOURCE BOX5542.82% Stats for Top Article

77. Online Articles WHEN do you publish online articles? Frequently – marketing is a continuous process Seasonally – when traffic increases (weather seasons, event seasons, topic seasons, ) Specifically - to comment on relevant current affairs: budget, politics, health, education, petrol, aging

78. Online Articles HOW do you publish online articles? 1.Decide on topic 2.Prepare article Write from scratch - fresh topical twist Copy and edit email funnel Copy and edit part of eclass Copy and edit part of free content Hire writer on elance, guru, helium Buy articles on PLR sites – niche,niche 3.Upload to article sites

79. Online Articles www.ezinearticles.com over 100,000+ RSS feeds plus 600+ email alert lists posted to over 100,000 permission-based members/publishers STEP 1 – Join (free) STEP 2 – Complete your author details STEP 3 – Select Article Manager/Submit a new Article STEP 4 – Wait for email confirming approval STEP 5 - Review stats STEP 6 – Add more articles!

80. Online Articles Free Article Distribution Sites Site Google Page RankAlexa Rank EzineArticles.com6499 GoArticles.com43,592 ArticleDashboard.com65,255 SearchWarp.com56,032 ArticlesBase.com48,735 iSnare.com *68,791 SelfGrowth.com69,653 Buzzle.com69,698

81. Online Articles Summary Drives traffic Easy to do No cost Improves SEO Builds credibility Trackable through Google Analytics

82. Pay per click Google Adwords, Facebook, Yahoo It’s all about relevance – keyword, ad, landing page Google is the most picky about your landing page Continually test and improve Know your maths

83. Google Adwords landing page guidelines Good customer experience Relevance – visitors can easily find what your ad promises Original content – not copied off another site Substantial content – gives new, unique information (not just more ads)

84. Google Adwords landing page guidelines Describe clearly who you are and what your business does Have a good reason to request personal information If you request personal information, provide a privacy policy Make your site easy to navigate

85. Free Publicity Look for an angle or hook (that fact that you have a website is NOT news) Target relevant publications and tailor your press release to suit Help the journalist with their needs and they are more likely to help you Try to include a link to you landing page (show how it will benefit the journalist)

86. What did you learn in this session?

88. Session 2 Multiple ways to drive traffic to your landing page

89. Driving traffic to your landing page SEO Software that builds lists (eg Page Raptor) Speaking (stage, webinars, teleseminars) Buy leads

90. Set of strategies that helps you rank on the free (left) side of Google for your chosen keywords Requires you to use on-page and off-page techniques Difficult for broad / popular keywords Relatively easy for long-tail and geographically specific keywords Can be difficult / time-consuming to maintain What is Search Engine Optimisation?

91. Sites with: Visibility Relevance Reputation See www.WebsiteGrader.comwww.WebsiteGrader.com What do Search Engines like?

92. ●Keyword in domain name ●Relevant file names for each page ●Title tag ●Keywords in body copy ●Keywords in Heading tags (H1 to H6) ●Good, fresh content ●Number of Google indexed pages ●XML Sitemap ●Site age ●Visitor time and behaviour on site On-Page techniques

93. ●Google page rank ●Number, quality and variety of inbound links (especially high PR,.gov and.edu sites) ●Has Google indexed pages ●Indexed in DMOZ Directory ●Indexed in Yahoo Directory ●Links from social media sites, eg Youtube Off-Page techniques

94. Keys to success with SEO Target your niche – be relevant and current Target your market geographically Check for key phrases to dominate using the Google keyword tool Prepare and distribute regular, good quality content in a range of media Use an automated system to distribute your content widely (eg with Traffic Geyser) Build relationship first, sell second

95. Software that builds lists Eg www.PageRaptor.com to gather data from yellow pages and other online listswww.PageRaptor.com You can get name, business name, phone, fax, address, email, website Beware of spam compliance when you use emails gathered this way

96. Speaking If the promoter allows it, mention your landing page often Ensure your landing page URL is easy to spell and remember Make a free or low price offer – use a handout to gather name and email Get permission to upload contacts in bulk to your autoresponder

97. Find large groups interested in your topic Know the purpose of your talk (build a list? sell something?) Give great content Always make an offer Believe in the value of your product Be yourself on stage Look for other ways to use your speaking skills – teleseminars, webinars, videos Keys to success with speaking

98. Buy leads You can buy leads from Cost Per Action (CPA) networks You pay per lead or per sale Check for spam compliance if you are buying emails Example: http://www.getresponse.com/features/gets ubscribers.html http://www.getresponse.com/features/gets ubscribers.html

99. Buy a website with a list Go to www.Flippa.comwww.Flippa.com Look for sites with existing list and / or lots of traffic Ensure list meets the criteria for what makes a good list (targeted, contacted regularly and recently, useable format, proven buyers)

100. What did you learn in this session?

102. Session 3 Rapid Video Blogging Gideon Shalwick

103. What did you learn in this session?

105. Session 4 Using Social Media to Build and Profit From a List Brittany Lynch

106. What did you learn in this session?