1. Værdiskabende udvikling Gender Mainstreaming Strategies in EQUAL Projects Evaluator Mpowerment2M Karsten Juul-Olsen Konsulenthuset Cubion A/S Karsten@cubion.dk

2. Værdiskabende udvikling Definition: Gender mainstreaming is the (re)organisation, improvement, development and evaluation of policy processes, so that a gender equality perspective is incorporated in all policies at all levels and at all stages, by the actors normally involved in policy-making. The Council of Europe’s Group of specialists on mainstreaming ”It is not because men are better than women, but we have a different approach to caretaking”

3. Værdiskabende udvikling Mainstreaming and policies Gender mainstreaming cannot replace specific policies which aim to redress situations resulting from gender inequality. Specific gender equality policies and gender mainstreaming are dual and complementary strategies and must go hand in hand to reach the goal of gender equality. ”We are not lead by rules, we bend them – to get results”

4. Værdiskabende udvikling Gender Equality strategies The main objective of activities around this issue is to draw attention to and initiate a debate about the fact that gender equality cannot be achieved by women alone, but by women and men working together. Progress in the future depends on a genuine dialogue between women and men, on the sharing of responsibilities between the sexes both in the private and the public sphere In short, men are now expected to support and to take part in the promotion of gender equality. Directorate General of Human Rights ”Men are lazy enough to activate our citizens, make them do the work.”

5. Værdiskabende udvikling Gender Mainstreaming Strategies The strategy of gender mainstreaming has revealed that men can also expect an improvement in their lives from the achievement of gender equality. At least, it will help men to question their traditional roles, just as women have already done, and possibly help them to live more satisfying and complete lives, through a greater involvement in the family and caring activities. Directorate General of Human Rights Men are better at drawing consequences, if deals are broken

6. Værdiskabende udvikling My own experiences Evaluation of the Danish Social Fond programme 2002,2003,2004 (more than 700 Objective 3 projects and 19 Equal projects The mainstreaming of 19 EQUAL Projects The evaluation of 7 Objective 3 projects and 2 Equal projects.

7. Værdiskabende udvikling www.eqm.dk

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9. My own experiences Mpowerment2Men Focusgroup Interview (2 working groups) Internet based questionaire Project acitivities My experiences as grandfather

10. Værdiskabende udvikling bodysuits & sleepsbodysuits & sleeps Se billedet i fuld størrelse. www.nano-baby.com/images/p-2.jpg250 x 273 pixels - 44kSe billedet i fuld størrelse. www.nano-baby.com/images/p-2.jpg250 x 273 pixels - 44k

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12. Voting exercise Gender inequality is related primarily to: Differences placed in genes (heritage) Differences in socialization Both differences in genes and socialization

13. Værdiskabende udvikling X baby studies There’s a special place in hell for women who don´t help each other, Madeleine Albright, 2004 The book by Liza Marklund & Lotta Snickare Gender Shock Phyllis Burke,1999 ”If we reach better gender equality it will be funnier for all – both men and women”

14. Værdiskabende udvikling X-baby experiments The sex they perceived the baby to be changed their behavior toward it. The researchers concluded that it would be no surprise that boys tend toward higher rates of activity and physical prowess not because of a natural tendency toward it, but because of stimulation during infancy.

15. Værdiskabende udvikling Baby X revised The mothers gave the doll significantly more often to the baby when identified as a girl Most fathers reported themselves aware of playing more physical games with their sons

16. Værdiskabende udvikling X baby studies None of the men presented a "girl" baby with the football, and 89 percent of them presented "her" with the doll. Eighty percent of the women presented a "boy" baby with the football, and 73 percent of them presented a "girl" with the doll

17. Værdiskabende udvikling Male and Female values Basic gender values are defined already during the first 6 month of a baby's life. We are cutting away (sublimating) a significant amount of our options/ talent mass and creativity, during the first 6 month A person capable of shoving both caring tenderness and caring activation is the ideal choice for caretaking.

18. Værdiskabende udvikling Mainstreaming Strategies Mainstreaming is not an activity, conducted at the end of a project Mainstreaming should be an integrated part of the project development process Horizontal and vertical mainstreaming activities

19. Værdiskabende udvikling Mainstraming Activities before, during and after InternallyExternally Before Goals and strategies Development of project ideas. Secure ownership from steering committee, project members and target group. External communication strategy. (target groups, content and canals) Network building processes During Processes and results What have we learned? Organisational learning What can others learn? Selected news and communication After Anchoring Continuation of good practise Organisational anchoring Dissemination Knowledge sharing activities

20. Værdiskabende udvikling Gender Mainstreaming and diversity perspectives From canary birds in world war I, to Roses as pesticide awareness guide, to Both roses and wine

21. Værdiskabende udvikling Diversity and gender mainstreaming The creation of win, win, win situations (individual, organisation, society) Gaining advantages for all, diversity as a powerful tool

22. Værdiskabende udvikling Voting exercise Do you prefer a job situation dominated by: Men? Women? With balance between sexes?

23. Værdiskabende udvikling Concrete strategies A need for: New recruitment methods New advisory tools Knowledge concerning gender and competencies New job practise

24. Værdiskabende udvikling Recruitment Magnets and filters Addressing the target groups Creating awareness of the possibilities Breaking down prejustice Creating new paradigms

25. Værdiskabende udvikling New advisory tools Images of reality Picture database Knowledge of pros and cons Web pages and interactive tools

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27. Knowledge concerning gender and competencies What are the gender related values What are the challenges being a minority in job and education What are the career perspectives (80/20) Additional education

28. Værdiskabende udvikling New job practise Responsibilities and gender roles Mentoring in job and education Gender equality strategies Recruitment practise and wage levels

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