1. Ratings Summer 2009 June 3rd 2009 – September 1st 2009 Commercial radio stations Trio Facts: TNS Emor

2. Population 1 356 000 Tallinn 480 000 Total radio stations32 25 in Tallinn Commercial stations 24 6 national 6 semi-national 12 local and regional State radio4 national 1 semi-national Estonia: market overview

3. Who are we Elmar Station broadcasting on 6 frequencies, with national coverage and a potential audience of 720 000. Format is Estonian music, targeting 25-59. Kuku Station broadcasting on 8 frequencies, with semi-national coverage and a potential audience of 600 000. Format is news&talk, targeting 30+ Uuno Station broadcasting on 8 frequencies, with national coverage and a potential audience of 720 000. Format is HotAC, targeting 20-40. Spin FM Station broadcasting to Tallinn City and Tartu City area on two frequency with potential audience of 540 000 million. Format is CHR, targeting 15-25 100 FM Station broadcasting to Tallinn City and East Estonia area on two frequency Serving the Russian minority in Estonia. Format Russian language AC, targeting 30+ DFM Station broadcasting to Tallinn City on one frequency. Serving the Russian minority in Estonia. Format Russian language CHR, targeting 18-28

4. Estonians, age 12-74 Weekly reach,commercial stations

5. Over Estonia

6. Tallinn+Tartu+Pärnu

7. Tallinn

8. Tartu

9. Pärnu

10. Non-Estonians, age 12-74 Russian language commercial stations

11. Over Estonia

12. Tallinn+Ida Viru County (50% of the population is Russian language)

13. Tallinn

14. Ida-Viru County

15. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR). All listeners (estonians AND non- estonians), over Estonia, weekly reach, Spring 08 – Summer 09. *Kõik Teised = All Other Stations in the country

16. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR). All listeners (estonians AND non-estonians), over Estonia, weekly reach, * Kõik Teised = All Other Stations in the country

17. Biggest Radio Group’s, including non-commercial state- owned radio group Eesti Raadio (ERR). ESTONIANS, over Estonia, weekly reach, * Kõik Teised = All Other Stations in the country

18. Final Statement 53,7% of Estonian population listened at least one of the Trio Group’s station every week. 57,9% of estonians listened at least one of the Trio Group station every week.