1. Grass Fed Beef Presented by Charles Moss, Andre Schmitz, and Troy Schmitz June 23 th 2014 21 th Annual Moose Jaw Conference

2. An Economic Model of Demand 2 Steak Lbs. Cabbage Lbs. 5 2 4 3 Steak Lbs. Price of Steak Cabbage Lbs. Price of Cabbage

3. Household Production Models of Demand 3 Steak Lbs. Cabbage Lbs. Household Time Household Production Meals Attributes Taste Convenience Nutrition Prices, Income, Wages Steak Lbs. Cabbage Lbs. Household Time Household Production Meals Attributes Taste Convenience Nutrition Prices, Income, Wages Environmental Impact Grass Fat Beef is Healthier Grass Fat Beef is Healthier and Better for the Environment

4. My 1976 Show Steer - Bandit 4

5. Cost of Gain 5 Dan Childs – Noble Foundation https://www.noble.org/ag/economics/costofgain/

6. Cost of Gain and Slaughter Weight 6 Corn Price Increase

7. Cattle and Corn Prices 7 Source: USDA QuickStats

8. Oklahoma City Feeder Prices 8

9. Grass Fat and Grain Fed Ribeye Prices 9

10. Grain and Grass Fed Beef Markets 10 Grain Fed Beef Grass Fed Beef

11. Evolution of the U.S. Food Guide (1) 11 Food Guide Pyramid (1992-2005)

12. Evolution of the U.S. Food Guide (2) 12 My Pyramid (2005-2011)

13. Evolution of the U.S. Food Guide (3) 13 My (2011-present)

14. Anti-Inflammatory Diet & Pyramid 14

15. Why am I Broke 15

16. Grass Fed Beef (Berkeley California) 16

17. Whole Foods (Berkeley California) 17

18. Markets and Prices (Gainesville, Florida) 18 Trader Joes (six weeks ago) Organic ground beef 6.99-7.49 per pound (15% fat) Regular hamburger 4.49 per pound Fresh Market (a month ago) Grass fed beef [Australian beef] Tenderloin 14.99 per pound burger 6.99 per pound Regular 8.99 per pound per pound Ground Chuck 4.99 per pound Wards (last Saturday) Own U.S. Beef Porterhouse 14.80 regular 8.98 per pound labeled hormone antibiotic free

19. Markets and Prices (Gainesville, Florida) 19 Publix (two months ago) Packaged beef strip steak 8.5 ounces 11.99. Sirloin 8 ounces 8.99 Rib Eye 10 ounce 12.99. Labeled Grass Fed hamburger 7.99 per pound Comparable 4.97 per pound Price for T-bone was 9.99 porter house 9.99 Rib Eye 13.99, New York strip 13.99. Shelf space was 1/100 of shelf space of all beef. Stores like Winn-Dixie do not sell beef. Likely income