2. Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

3. Mobile Marketing Strategy Social Media 73% of SmartPhone users access social networks on their devices via apps at least once per day. Source: Lightspeed Research

4. Mobile Marketing Strategy Social Media Content must be mobile friendly!

5. Mobile Marketing Strategy Mobile Website If you do not have a mobile website, you are ignoring a segment of your membership and/or community that wants to use your site.

6. Mobile Marketing Strategy Mobile Website www.springfieldchamber.com July 2012 All Visits: 7694 Mobile Visits: 215

7. Mobile App Mobile Marketing Strategy

8. Mobile App There Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy Peer Pressure

9. Mobile App There Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy Peer Pressure Act Now! Opportunity

11. SpringfieldMO2Go Community members Business directory Discounts/Coupons/Offers Chamber members Connectivity to the Chamber Calendar of events Demographic statistics Member directory Chamber/member news

12. SpringfieldMO2Go Promotion – 2 Stages “It’s Coming!” & “It’s Here!” Print & Web Ads Statement Stuffers Electronic & Print Newsletter E-mail Blast Table Tents

22. Mobile App Post Launch – Now What? You can’t just launch it and leave it! Mobile Marketing Strategy

23. Mobile App Post Launch – Now What? Have your post-launch plan in place before launch. Ask questions. Anticipate issues. Mobile Marketing Strategy

24. Mobile App Post Launch – Now What? Perform quality control checks for errors and inconveniences. Mobile Marketing Strategy

25. Push Alerts (via a mobile app)

26. Mobile Marketing Strategy Push Alerts (via a mobile app) Plan on the front end of development to segment users for targeted messaging.

27. Mobile Marketing Strategy What about text messaging?

28. Mobile Marketing Strategy Text Messaging Mobile Marketing Association’s Best Practices www.mmaglobal.com