1. This presentation contains preliminary information that may be changed substantially prior to the final release of SQL Server 2012

3. higher-end solutions Allow partners to develop higher-end solutions (Mission Critical, Tier 1 LOB) Reach underserved BI user segment (78%) offering rich application experiences Easily & quickly develop cloud-ready solutions allowing diversified market offerings higher-end solutions Allow partners to develop higher-end solutions (Mission Critical, Tier 1 LOB) Reach underserved BI user segment (78%) offering rich application experiences Easily & quickly develop cloud-ready solutions allowing diversified market offerings Increase deal size and profitability by scaling up your solutions to Tier-1 mission critical and massive DW scenarios Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments Increase deal size and profitability by scaling up your solutions to Tier-1 mission critical and massive DW scenarios Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments Expand Addressable Market (Acquire more customers) Increase Your Revenue/Profitability (Sell more to your customer base) Increase Productivity & Time to Market (Reduce development costs) Optimize your solutions to market & scale on demand across on premises, private, and public cloud Single database application development experience with SQL Server Data Tools (previously known as “Juneau”) Simplified application testing with Distributed Replay Streamlined upgrade and configuration & monitoring Optimize your solutions to market & scale on demand across on premises, private, and public cloud Single database application development experience with SQL Server Data Tools (previously known as “Juneau”) Simplified application testing with Distributed Replay Streamlined upgrade and configuration & monitoring

4. What’s changing?

6. Principal SKUs Built for end to end data management

7. Principal EditionsLicensing Options Server+CAL Core-based

8. SQL License + EM purchased before General Availability of SQL 2012 (GA) or within extended distribution period with EM (24 months) SE Server + CAL WG Processor SE Processor EE Processor DC Processor EE Server + CAL Unified Solution Upgraded to SQL 2012 Renewed EMNo EM Renewal # of actual 2012 SE cores in use or min 4 SE cores per proc # of actual 2012 SE cores in use or min 4 SE cores per proc retained # of actual 2012 EE cores in use or min 4 EE cores per proc # of actual 2012 EE cores in use or min 4 EE cores per proc retained # of actual 2012 EE cores in use or min 8 EE cores per proc retained # of actual 2012 EE cores in use or min 8 EE cores per proc # of EE 2012 Servers & CALs in use retained # of EE 2012 Servers & CALs in use SE 2012 Server & CALs use rights retained # of SE 2012 Servers & CALs in use Unified Solution Has Not Upgraded to SQL 2012 Renewed EMNo EM Renewal Prior SQL version WG/SE Proc use rights continue with right to upgrade in future Last SQL version purchase use rights retained Prior SQL version EE Proc use rights continue with right to upgrade in future Last SQL version purchase use rights retained Prior SQL version DC Proc use rights continue with right to upgrade in future Last SQL version purchase use rights retained Prior SQL version EE Server/CAL use rights continue with right to upgrade in future Last SQL version purchase use rights retained Prior SQL version SE Server/CAL use rights continue with right to upgrade in future Last SQL version purchase use rights retained

9. Embedded Maintenance Renewal Path (only upon physical application upgrade to SQL Server 2012) SQL licenses purchased with EM through the 24 month distribution period SE Server EM + CAL EM Renew Standard Edition (SE) Core EM with actual number of cores in use or minimum 4 SE cores per SE/WG processor Renew Enterprise Edition (EE) Core EM with actual number of cores in use or minimum 4 EE cores per processor Renew Enterprise Edition Core EM with actual number of cores in use or minimum 8 EE cores per processor SQL Server 2012 EE Server/CAL EM will be renewed, with 20 core limit per server. No change. Renew SQL Server 2012 STD Server EM + CAL EM WG Processor EM SE Processor EM EE Processor EM DC Processor EM EE Server EM + CAL EM

10. *24 months distribution ISVs under existing or renewed ISVR contract can continue to integrate and distribute SQL Server 2008R2 ISVR licenses (runtime and full-use) of WG, SE, EE or DC for 24 months after SQL Server 2008 R2 licenses are removed from the ISVR product / price list. SQL Server 2012 General Availability (GA) SQL Server 2008R2 ISVR licenses removed from product/price list (Dependent on agreement version) SQL Server 2008R2 ISVR licenses no longer available

14. OR PRINCIPAL Editions LICENSING OPTIONS Server+CAL Core-based

15. Pricing 1.Count the number of cores in the server 2.A minimum of 4 core licenses are required per physical processor 3.Purchase the appropriate number of core licenses for the server Mechanics 1.Cores will be priced at *approximately ¼ cost of a SQL Server 2008 R2 Processor license 2.License more cores as compute capacity increases

16. Physical Server EnvironmentVirtual Environment

17. License The ServerLicense Users or Devices OR PRINCIPAL Editions LICENSING OPTIONS Server/CAL Core-based

18. Individual Virtual Machines – License Virtual Machines Server with 2 VM’s on Standard Edition 2 Standard Server Licenses Required Server with 2 VM’s on BI Edition 2 BI Server Licenses Required

19. Active Embedded Maintenance

20. Processor to Core

21. Moving from processor to core licenses when exiting EM

22. Retiring EE Server/CAL