1. Internet / Social media / Apps The 360° degrees concept of the German Red Cross Blood Donor Services Andreas Telgmann deltacity.NET

3. The German Red Cross Blood Donor Services Website-Visitorsmore than 500.000 unique visitors each month Webmarketingmore than 60 % of the visitors are coming from external links or from google Social Network more than 75.000 registrated users (after 20 months) App-Installationsmore than 45.000 users (after 7 months)

4. The 360° degrees concept of the German Red Cross

6. Webmarketing more than 60 % of the visitors are coming from external links or from google Where can we find the blood donors in the internet? The content of the database with the german appointments for blood donations is indexed in google

8. Webmarketing more than 60 % of the visitors are coming from external links or from google Where can we find the blood donors in the internet? On Community-Websites like berlin.de, dresden.de... -> Appointment-Buttons for any community-website in Germany

9. Appointment-Buttons for Community-Websites link to the Blood Donor Service

10. Link from the appointment button into the website of the GRC Blood Donor Service

13. Social network for blood donors in Germany Info- & Appointment-System Started June 14th 2009 40.000 registered Blood Donors after 20 months Registered once and being informed at all times

14. Dash-Board for News Blood Donors in my region Appointments of my friends User Homepage with user profile, social matches and appointments for blood donation Visitors of my profile Next appointments in my surrounding Free SMS for appointments

15. User profile Foto-gallery Contacts Messages Groups (Blog)

16. Database with appointments for blood donations in Germany including sms- and email reminder fotos und geoinformations

17. Administration area with detailled information about the users demographic statistics Newslettersystem Usermanagement Database-Connections etc. Averages: 40 % women 60 % men 39,2 years old

18. Profile of the German Red Cross Blood Donor Service in the VZ-Networks (biggest network after facebook in Germany) WBDD campaign on the 14th June 2010 Users between 18 and 50 were frequented with a banner and a link to the profile

19. 87.419 Visitors on the 14th June 2010 12.546 Fans 800 comments of the Users in the Network and 4.000 new blood donor registrations on www.blutspender.net

21. Apps for Blood Donors iPhone-App & Android to find an appointment for blood donation mobile and to manage the blutspender.net- account GPS-based informations about the next appointments in the surrounding Content: Appointments, Infos, Videos, Google maps, and SMS- and E-Mail-Reminder Started in September 2010 more than 45.000 Users (April 2011) Benefit: Free Push-messages to 45.000 Users

22. Apps for Smartphones Apple Website: itunes.apple.com Google (for Samsung, HTC, LG, Sony Ericsson, Motorola...) Website: www.android.com

23. Hompeage itunes for two weeks after the launch of the app

24. After two weeks we were the most favourite App in Medicine in Germany

25. Videopresentation App

27. deltacity.NET Ideas, concepts and marketing tools for Donor Recruitment Professionals CONSULTING COACHING TECHNOLOGY Worldwide.

28. Thank you very much! It would give us great pleasure to give you more information. Send an email to telgmann@deltacity.NET and you will get further information, fact sheets and case studies. Andreas Telgmann Managing Director deltacity.NET GmbH & Co. KG Germany Phone: 0049-2572-9604010 email: telgmann@deltacity.net www.deltacity.NET