1. The Industrial Monuments Route of the Silesian Voivodeship (Poland) Promotion & International Cooperation Dept. Marshal Office of Slaskie Voivodeship

2. The Silesian Voivodship is the largest site of industrial heritage monuments in Poland (1621 sites of which 149 were counted among Heritage Buildings Register). This is the most industrialized region of Poland. Industrial heritage is the wealth of the region and an element of regional development policy.

3. THE INDUSTRIAL HEART OF POLAND BEATS IN SILESIA Industrial monuments reflect uniqueness and cultural identity of Silesia. Important ingredient of our new image and a source of pride. All the hearts and passion put into IMR functioning by the people involved in the project.

4. Industrial Monuments Route is a theme car tourist route, comprising objects connected with industrial heritage of the Silesian region. The project is brand network tourist product encompassing the most important and most interesting post-industrial objects in the region from the tourism, historical and architectural point of view.

5. 36 sites mining and metallurgical tradition, electricity generation, railways, communication, water production and food industry existing museums and heritage parks, buildings of public utility, inhabited workers houses and working establishments

6. Industrial Monuments Route is an award winning, most interesting route of industrial tourism in Poland. Project realised since 2006. Consistency in financing: ca. 2 million Euro form the budget of the Silesian Voivodeship Self-government. Project implemented by means of training and marketing activities. The ‘Prezydent’ shaft in Chorzów

7. Industrial Monuments Route (IMR) since 2010 is a part of European Route of Industrial Heritage (ERIH). Three out of all IMR sites are the so called anchor points of ERIH, along with such an iconic examples of European Industrial Tourism as Zollverein Coal Mine in Essen or Pilsner Urquell Brewery in Pilzno. The ‘Tyskie’ Brewery inTychy

8. Sites which are situated on the Industrial Monuments Route are visited annually by about HALF A MILLION PEOPLE. The turnout varies according to a place. The most popular site is Żywiec Brewery Museum which is visited annually by about 100 thousand people. The Brewery Museum in Żywiec The Historic ‘GUIDO’ Coal Mine in Zabrze

9. Zabrze, 13.04.2011 Our sites – a few examples The Industrial Monuments Route of the Silesian Viovodeship Brussels, 27.09.2011 r.

13. Zabrze, 13.04.2011 Tools used in promotion of IMR The Industrial Monuments Route of the Silesian Viovodeship

14. Informational signs by and in the objects

15. Information – access to sites Road signs in number of 305 i.e. about 10 signs per object were installed.

16. Stands with visiting cards of each IMR site.

17. Promotional publications: Industrial Monument Route maps are available in the objects, IT points, hotels, during the fair trades and promotional events in three different language versions.

18. Internet service: www.zabytkitechniki.pl

19. Website version available for mobile devices through photocodes.

20. Zabrze, 13.04.2011 Festival of the Industrial Monuments Route – INDUSTRIADA The Industrial Monuments Route of the Silesian Viovodeship

21. Industriada - one-day festival of industrial heritage. Over 30 industrial monuments + about 25 towns and cities + 100 events = 350 houres of entertainment, excitment and education.

22. Zobot – hero of the day. Brand characters of IMR.

23. 28 693 people participated in first edition of Industriada. In the second edition there were already 53 888 people.

24. Technology is magnetic!

25. Thank you for your attention