2. ENPI MODULE 4 WHAT AM I SELLING?

3. UNDERSTANDING YOUR PRODUCT What does your company sell? What product/service will put your company “on the map”? How do you know your customers will buy your product?

4. PRODUCT VOCABULARY Product Mix – combination of products a business sells Features – physical characteristics a product has Benefits – what a customer is getting out of using your product/service

5. PRODUCT VOCABULARY Product Positioning – creating a strong image in order to influence potential customers to distinguish your brand’s characteristics from your competition –MIND SHARE: awareness or popularity a certain product has When you need to blow your nose, what do you ask for???

6. PACKAGING Packaging – contains and protects the product until the consumer uses it –Cost effective –Environmentally responsible –Eye-catching –Promote image of company/brand

7. SUPPLIERS Now that you have decided what products you will sell, who will your suppliers be? Research where you will purchase the supplies to make the products/services you are selling and/or where you will manufacture your product/service. Please include any relevant vendors needed to create your product/service.