2. Creating an Advertisement Using the 5-W’s and an H Corey Jermaine Anderson | Broadcasting I | Commercials, PSA’s and Advertisements – 1 Click HERE to Begin the Tutorial

3. Tutorial Basics Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar  This is an interactive tutorial. You will use it to further your knowledge on using the 5-W’s and an H to generate advertisements.  Click the button to advance to the next slide in a section.  Click the button to view a previous slide in a section.  The Navigation Bars on the side will also help guide you on your tutorial.  Please complete each section of the tutorial as it is designed for your benefit. You Have Completed This Section. Click [Lesson Overview] on the left to Continue.

4. Lesson Overview  This semester we have learned various ways to create an advertisement.  Advertisements are also called Spots.  The text of an advertisement or spot is called Copy. Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

5. Lesson Overview  Using the 5-W’s and an H to create copy helps ensure that you have covered all the bases for whatever you are trying to advertise.  There are many ways to start an advertisement. Here are a few:  You can begin with a surprising fact  Describe the setting  Use dialogue  Ask a question Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

6. Lesson Overview The 5-W’s and an H  WHO is the subject or target audience?  WHAT is being advertised or promoted?  WHEN is the right time for the audience to take advantage of what you are advertising?  WHERE is the audience able to take advantage of what is being advertised?  WHY would the target audience be interested or why is this being advertised?  HOW is the target audience able to take advantage of what is being advertised? Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

7. Lesson Overview When you turn in copy for class it should have the following information and formatting included:  Your Name  The Commercial Title  The Time Stamp ( :30s or 60s)  All Copy is TYPED IN CAPITAL LETTERS  Use Times New Roman Font  Your Font Should Be 16 Point  Copy Should be Double-Spaced You Have Completed This Section. Click [Guided Practice] on the left to Continue. Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

8. Guided Practice Legacy Soul Food is hosting a Food Tasting. The owner has agreed to offer $10 to the 3 best commercial writers. Let’s see if you can identify the 5-W’s and an H. On the next few slides you will have the opportunity to practice using the 5-W’s and an H. You may want to jot down your answers to use them for your assessment at the end of this tutorial. Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

9. Guided Practice The 5-W’s and an H  WHO is the subject or target audience?  Haute Monde Haute Monde  Helen Neely Helen Neely  Legacy Soul Food Legacy Soul Food Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

10. Guided Practice The 5-W’s and an H  WHAT is being advertised or promoted?  Ethereal Sounds Ethereal Sounds  Food Tasting Food Tasting  Art Show Art Show Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

11. Guided Practice The 5-W’s and an H  WHEN is the right time for the audience to take advantage of what you are advertising?  August, 4 th 2012 August, 4 th 2012  This Weekend This Weekend  In a Few Months In a Few Months Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

12. Guided Practice The 5-W’s and an H  WHERE is the audience able to take advantage of what is being advertised?  Mud Island Mud Island  The Restaurant The Restaurant  Clark Opera Memphis Center Clark Opera Memphis Center Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

13. Guided Practice The 5-W’s and an H  WHY would the target audience be interested or why is this being advertised?  New Shoes New Shoes  City Annexations City Annexations  Promote Legacy Soul Food Promote Legacy Soul Food Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

14. Guided Practice The 5-W’s and an H  HOW is the target audience able to take advantage of what is being advertised?  On YouTube On YouTube  Purchasing Tickets Purchasing Tickets  Walking on Beale St. Walking on Beale St You Have Completed This Section. Click [Assessment] on the left to Continue. Home Tutorial Basics Lesson Overview Guided Practice Assessment Navigation Bar

15. Click Here to Take the Assessment and Create Your Spot. Click Here to Take the Assessment and Create Your Spot. Your Efforts Could Earn You $10 | I wish you well! Remember the guidelines for writing Copy. On this assessment you will not be able to use 16 Point Font, however you will follow al other formatting procedures.. Feel free to review them in the Lesson Overview Section by clicking HERE. | To View the Flyer again and draft your commercial, click HERE.Lesson Overview Section by clicking HERETo View the Flyer again and draft your commercial, click HERE.

16. Right On! Back to Guided Practice You Are Correct. Click [Back to Guided Practice] and then CLICK on that Page to Advance to the Next Question.

17. I Don’t Think So… Try Again Back to Guided Practice You Are Incorrect. Click [Back to Guided Practice].