1. ISO 12647 AUSTRALIA: HEADING FOR STANDARDIZATION Australia TC-130 Presentation By Yves Roussange and David Crowther 10/2007

2. How it all Started Why Standardize? What is it all about? The German Experience Aussies’ Success Stories Customer Expectation CONTENT

3. ABOUT ISO What ISO does –Develops International Standards for anything What ISO does not do –Carry out certification of conformity to its standards What ISO standards achieve –Help ensure quality, safety, economy, efficiency, etc ISO - the name –Derived from the Greek word isos meaning “equal” Global Agreement “Do it once, do it right, do it internationally”

4. HOW IT ALL STARTED The print buyers BMW, Siemens, and Deutsche Bank contacted bvdm (German Printing and Media Industries Federation) bvdm worked with fogra (Graphic Research Technology Association) to create a printing process based on the international standard ISO 12647. To improve the consistency of digital proofing and printing results. In October 2001 Process Standard Offset was introduced in Germany to guarantee best practice.

5. “Everybody can plug into the power but everyone uses a different adaptor to achieve it!” Wouldn’t it be easier if we only one adaptor anywhere in the world? ISO 12647 is the adaptor you need. WHY STANDARDIZE? Power adaptors for 140 countries

6. Press efficiency Advantages Reaching & maintaining a high quality level WHY STANDARDIZE?

7. For the print shop:  Saving on materials  Internal time-saving  Improved customer relations  Improved company reputation  Improved competitiveness  Process stability  Quality improvement BENEFITS OF ISO 12647

8. International standards:  Have a good reputation  Help to penetrate new markets  Improve quality and consistency  Increase client happiness BENEFITS OF ISO 12647

9. Fiebrandt Bernd-Olaf - bvdm officer of Baden-Württemberg The negative effect of modern digital technology The Process Standard Offset is developed by bvdm ISO standardisation is spreading outside Germany The German Experience

10. German printers (VDM-Baden-Württemberg) started to implement ISO in 2001. Germany today has 250 ISO certified printers. ISO does not drag printers down to the lowest common level. ISO achievement provides printers with the highest international level of expertise. ISO is the first step in responding to clients’ minimum quality expectations in the future. The German Experience

11. New challenges for print shops Print buyers are challenging the printing industry Now print buyers like BMW and Siemens request any quotes for print services to be from ISO certified printers. Now German printers need to achieve the in-house quality standards of these print-buyers’, which are based on ISO but at a higher level. The German Experience

12. AUSSIES’ SUCCESS STORIES Make-ready and print-run savings Paper and ink savings Press efficiency

13. ROI OF ISO 12647 Make-ready and print run saving Print run description: - 42 forms of 8000 sheets - 6 days’ press run 12 hours planning: - 7 forms in 12 hours’ shift. 7 10 Before ISO After ISO Saving: - 16 hours or 1.5 day ahead of planning. After ISO: - 10 forms in 12 hours’ shift.

14. Paper and ink saving Print run description: - 42 forms of 8,000 sheets - 6 days’ press run Paper for make-ready: - 1,000 sheets of paper 1000 Before ISO After ISO 600 ROI OF ISO 12647 Saving: - 16,800 sheets of paper saved After ISO: - 600 sheets of paper

15. Press efficiency Daily press efficiency - 69 % press use 69% 93% Before ISO After ISO Based on a bvdm study ROI OF ISO 12647 Improvement: - 35% more press use After ISO: - 93% press use

16. RAPID RETURNS Alan Rhodes from Printpoint says: Full ROI after 4 months Faster client make-ready sign-off Proofing matches the press High client satisfaction Better communication in the print shop

17. BENEFITS FOR THE PRINT BUYER Confidence in results Superior colour matching - proof to print Consistency over time Ensure smooth communication Choosing ISO printers

18. ISO 12647 AUSTRALIA - HEADING FOR STANDARDIZATION By Yves Roussange and David Crowther 10/2007 Australia TC-130 presentation Part II

19. INTRODUCTION What is the AU-TC130? What are the ‘Standards’? How can ISO 12647 help me? The Future

20. WHAT IS THE AU-TC130? Standards Development The TC130 Sub-committees, Working Groups and Joint Working Groups The AU-TC130

21. WHAT ARE THE STANDARDS? ISO 12647-1 Parameters & Measurement methods ISO 12647-2 Offset Lithographic processes ISO 12647-3 Coldset Offset Lithography on Newsprint ISO 12647-4 Publication Gravure ISO 12647-5 Screen Printing ISO 12647-6 Flexo Printing ISO 12647-7 Proofing process from digital data

22. WHAT IS IN THE STANDARD? Paper type and ‘colour’ CMYK ink ‘colour’ Dot Gain (TVI) information Tolerances Relevance to other standards - ISO 3664 Viewing Conditions - ISO 2846-1 Ink colour and transparency

23. HOW CAN ISO 12647 HELP ME? The Printing Press – A colour management challenge Press variables - Ink - Paper - Pressures - Water - Blankets - Humidity - Temperature - Mechanical ‘movement’

24. HOW CAN ISO 12647 HELP ME? Production Engineers say of all manufacturing processes: “If you can measure it you can control it, and if you can control it you can reproduce it”

25. HOW CAN ISO 12647 HELP ME? Predictability and Consistency A stake in the ground! The Solution -Analyze the process - Quantify the variables - Choose a standard set of targets as a benchmark - Tune your system to be in the middle of the tolerances - Print to the Standard

26. HOW CAN ISO 12647 HELP ME? Benefits for Customers -Fidelity print to proof - Predictable appearance - Consistent Colour - Improved communication - Print to the Standard

27. HOW CAN ISO 12647 HELP ME? Benefits for Printers -Faster make-ready - Critical Jobs run easier - Increased press utilization Plus, Quality benefits Keep your finger on the pulse…

28. HOW CAN ISO 12647 HELP ME? The ‘wave’ has all ready begun ISO 12647-2 adoption by small, medium and large companies in Australia

29. THE FUTURE Printers that demonstrate good quality procedures will get new business, retain existing business and prosper – those that cannot ARE ENDANGERED SPECIES Printers that embrace a Total Quality Management approach to improving efficiency – WILL PROSPER