1. Membership Fundamentals
Pamela Croom, Hampton Council President
Virginia PTA Membership At Large Member
Peninsula District Leadership Training
June 5, 2014

2. Discussion Points Answer “Why PTA?”
Learn membership chair responsibilities.
Review dues and payments.
Identify useful forms and resources.
Outline member benefits.
Highlight membership awards.

3. What are Membership Fundamentals?
Membership is the foundation of PTA.
Without members, no PTA can be successful.
Membership is the foundation of PTA, how can we answer the following question to prospective members?
Why PTA?

4. Why PTA? Advocacy for children’s welfare Organizational materials
Leadership training/ development.
Over 100 years of experience.
Links to all states/ a connection of parents.
National recognition.
Established network of resources.
Proven programs.
Family discounts.
Business partnerships.

5. Increasing Membership
PTA has advocated for
Kindergarten
Mandated improved playground safety
Safe buses
Mandatory childhood immunizations
Ban on alcoholic energy drinks
School libraries
Seatbelt regulations
Nationwide school lunch program

6. membership chairs are the cheerleaders!
If PTA is a champion,
membership chairs are the cheerleaders!
Sell the value of PTA
Invite everyone to join in
Sell inclusivity
Convince others to be a part of this great organization
Always speak positively of PTA

7. Resources for every membership chair:
Monthly membership webinars
Membership Toolkit

8. Important resources for every membership chair:
Dues Payments
Recruitment Strategies
Forms
Awards

9. Membership Basics Dues Payments RECOMMENDED:
December 1 - March 1 - June 30
PREFERRED:
monthly

10. FORMS Local Unit Remittance Statement Membership Envelope Order Form
Membership Envelope Template
Membership Card Order Form

11. Membership Recruitment
Year-round campaign
Offer incentives
Build in benefits
Have great publicity
Be fun and accessible.

12. Be Forward
Ask everyone; parents, faculty, caregivers and community members
Have tables at every events
Ask to have a table at teacher meetings
Open houses
Kindergarten registration
Welcome packet prepared to show what the value of membership is and why it is important

13. Be Inclusive.
Parents
Cafeteria workers
Teachers
Grandparents
Administrators
Aunts
Students
Uncles
Staff
Neighbors
Custodians
Coaches
Bus drivers
Community members

14. Membership Basics Be Enticing Offer freebies
Contact community businesses for partnerships
Offer local benefits
Discounts
Special services
Exclusive programs.

15. Be Public and Transparent
Website
Newsletter
Facebook
Twitter
Google groups
Just Between Friends

16. 2014-15 Membership Cards will be available soon!
Cards will be available for pick up at the VA PTA Annual Conference in July
Cards can be activated by phone or through the Internet
You can activate more than one card if you have several PTA memberships
In not picked up, cards will be delivered in August

17. Superior Membership Award Outstanding Membership Award
Awards – See Web Site for Awards List
and submission dates!
Superior Membership Award
*Largest % membership in each division
Outstanding Membership Award
*Largest % membership increase within each division
Division to Division to 699
Division to Division to 999
Division to 499 Division 7 – 1000 & above
Division to 599

18. Look under “Fall Membership” as reported Sept 30th.
100% Membership Award
*ADM Number
Look under “Fall Membership” as reported Sept 30th.
Select ‘2013’... we now use previous year number.
Then select ‘School Totals by Grade’

19. Resources Online membership resource materials
Council PTA leadership, training, and programs
District PTA leadership, training, and programs
Virginia PTA leadership, training, and programs
National PTA programs and materials

20. For more information contact: vpmembership@vapta.org www.vapta.org
VA PTA Membership
VA-KIDS ( )