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Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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Presentation on theme: "Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com."— Presentation transcript:

1 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

2 For maximum success in this day and age, it comes down to sending the… Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

3 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

4 You might be saying… Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

5 You might be saying… Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

6 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

7 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

8 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

9 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

10 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

11 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

12 1. Manage Your Feedback Loops. Any time someone clicks the "spam" button in your email client, they should be removed from your list immediately. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

13 2. Be clear with your opt-in process/subscriber expectations. What are they opting in "FOR" and how often are they expecting to get emails from you? Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

14 3. Use your "From Address", "Subject Line", and "Preview Pane" as branding elements: http://www.emaildelivered.com/whitelist-generator/ Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

15 4. Make the opt OUT process EASY! Don't hide your unsubscribe text in 2pt font at the bottom of your message, require subscribers to re- enter their email address after they click the link, etc. KEEP IT SIMPLE! (Otherwise, they're going to hit the "spam" button because it's just easier). Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

16 5. Monitor the "reply-to" email address. In other words, don't use a do-not-reply@yourdomain.com! You want people to be able to request to unsubscribe by sending an reply email. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

17 6. Test Frequency of Emails. If you send too many emails, you may overdo it. If you don't send enough, they won't remember who you are. (Remember, everyone is inundated with information these days and out of sight = out of mind!) Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

18 7. Offer a "Manage Subscriptions" page where people can downgrade their subscriptions. (For example, instead of your daily email, they can choose to get only your once/week digest). Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

19 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered. For more information on how to reduce your spam complaints, click here http://www.emaildelivered.com/email-marketing/how-to-reduce-spam- complaints/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers http://www.emaildelivered.com/email-marketing/how-to-reduce-spam- complaints/ Download this information in: : Infographic | PDF Guide |

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