1. Driving Me Donuts By: Madison Black, Lindsay Coleman, Ryan Kercheval and Nick Wood

2. Company Information Driving Me Donuts Mobile Operation Register with City of Denton – Permit Codes

3. Mission Statement “Driving Me Donuts will provide our community with quick, convenient, & friendly service. Our donuts are made fresh to order & will satisfy any craving”

4. Specific Goals and Objectives Break even 24 months after opening Start to maintain steady increase in profits after, being completely profitable in the starting fourth year –This is to help our group give back to the community Loyal trend of consumers –Promotions and word of mouth –To gain maximum exposure in the DFW area. Online exposure and possible catering

5. Goals continued Constant buzz of excitement –Donuts of the month –Gain community acceptance –Constant growth within the company Have a following with the companies target market Main Goal: –Events within the Denton, DFW area UNT, walk for cure…

6. Target Market Age 17-25, Y-generation (21+) – Professors – Visitors, family/friends Mainly Caucasian, African American, & Hispanic College towns (beginning) Fort Worth Food Truck gathering (off seasons) – Future venture

7. Product Service Offerings Customer Service – Customer is #1 – Quality – Convenience – Promotions Product Service – Brand names – Friendly employees – 2 minute standard – Fresh made daily – restocking

8. S.W.O.T. Strengths: Moveable service E-business Open later, more flexible hours Less employees Weaknesses: Other donut shops in the area No place to sit down and eat Fry street restaurants Limited menu Opportunities: More business with night hours (especially with college target market) Online growth opportunities Seasonal menu selection Being able to move to different locations Threats: Any brick and mortar restaurant or food truck Weather Gas Prices Food Prices Up and coming business

9. Nature, Variety, & Assortment Fresh Food – High quality – Local ingredients (seasonal) Limited choices (product) – Multiple flavors – Everyday – seasonal

10. Brands & Quality Minute Maid – Apple – Orange – Cranberry Ozarka Folgers Coffee Mate SAMs – Ingredients – Economy Size/Bulk Kroger's – Milk (farmland)

11. Pricing Everyday donut – $1.50 Donut Holes – $1.00/half dozen Seasonal – $4.00 Drinks – $1.50 Coffee – $1.00/2.00 Toppings – 5 cents Free extras – Creamer – Sugar – Toppings (depending on promotions)

12. Markdowns/Markups Markdowns (promotions 2-3 months) – Made daily fresh daily – Last Call – Food shelter (little waste) Markups – There will be none

13. Location, Location, Location… Green Star is our location

14. Location Fry Street The Square ? – If possible for permits in future (in the works) Events – More easily accessible for to be involved in Fort Worth – Future business/ off season (winter break)

15. Events Fry Street – Main location – Competitions – Themed donuts Charity – Community – Walks/ 5Ks UNT events – Homecoming – Sports – Tailgating Farmers Market

16. Promotional Strategy Social Networking – iPhone App – Facebook Group Page – Twitter Feed – Website Address Physical promotions – Business card – Punch card – Flyers – Denton Chronicle – UNT daily(food snobs)

20. www.drivingmedonuts.com

21. Advertisements

22. Business card & punch card

23. Newspaper exposure

24. Signage Last call??

25. Ambiance/Presentation Excitement Vibrant/colorful Senses – Smell – Sample – Sight (display case) – Music?

26. Food Truck Design Layout

27. Interior Spec of Food Truck

28. Food Truck Design Images

29. References City of Denton, 2012. Checklist for Mobile Food Establishment Applications. http://cityofdenton.com/Modules/ShowDocument.aspx?documentid=12038 City of Denton, 2012. Requirements for Mobile Units. http://www.cityofdenton.com/Modules/ShowDocument.aspx?documentid=5398 City of Denton 2012. Denton, Texas Amending Chapter 13. http://www.cityofdenton.com/Modules/ShowDocument.aspx?documentid=12712 D'Souza, L. (2009, September 22). The dynamics of the college student market. Retrieved from http://marketingbones.com/the-dynamics-of-the-college-student-market/ Moncel Bethany, 2012. The History of Doughnuts. http://foodreference.about.com/od/history_myths/a/The-History-Of Doughnuts.htm Pack Stack, 2012. Pack Stack Personal & Business Storage. http://www.selfstoragetexas.com/ State & county quickfacts. (2012, September 18). Retrieved from http://quickfacts.census.gov/qfd/states/48/48121.html Texas Department of State Health Services, 2012. Rules and Regulations. http://www.dshs.state.tx.us/foodestablishments/rules.shtm