1. Why Privacy Now Goes Far Beyond Complying With Your Privacy Policy Peter Swire Facebook: Privacy@Scale June 3, 2015

2. Overview: Why Privacy Has Gotten Harder  The history:  First Wave of Global Privacy Protection – 1990’s  Post 9/11: comply with the privacy policy was the key  Second Wave – what we are in now  The technology:  From the Internet (90s) to multiple new tech challenges, from social networks to IoT  The result:  Responses from post 9/11 period do not handle the risks and realities in privacy and cyber today  Also, update on USA Freedom Act

3. First Wave  1993 – commercial activity on Internet  The First Wave  EU Directive in effect (1998); Safe Harbor (2000)  HIPAA (rules 1999-2000)  GLBA (law 1999)  Children’s Online Privacy Protection Act (1998)  Privacy policies and FTC rise to prominence for Internet privacy

4. Post 9/11 – Privacy slowdown  Security vs. privacy  Connect the dots  From “need to know” to “need to share”  Patriot Act 2001 (compare to 2000 proposal)  PNRs as US/EU focus – sharing more data  Self-regulatory efforts declined  FTC focus on “harm” only  Corporate focus primarily on the privacy policy

5. Post-9/11 (continued)  Meanwhile  Institutionalization of the CPO role  Safe Harbor adoption  While US did little  Canada, Mexico & steady stream of others led to over 100 countries with comprehensive laws by 2012 …

6. 2012 Privacy Laws Comprehensive Law Sectoral Law

7. Compare 2012 with 1998 Privacy Laws Comprehensive Law Sectoral Law

8. The Second Wave: Public Attention to Privacy and Cyber  Like the 90’s, press stories very prominent on privacy and cyber  See the IAPP Daily Dashboard – it’s long every day (11)  Press and private sector  WSJ and “what they know” series  Growth industry for privacy, data breach, cyber reporters

9. The Second Wave – New Technologies by 2010 that Weren’t Prominent Post-9/11 Social networks Facebook not open to the public until 2006 Mobile and smartphones Location; new customer data to many companies Online behavioral advertising Huge slump after dot.com crash Today, central to many business strategies Cloud Government access (Snowden) Cyber-security/encryption/information sharing

10. The Second Wave – New Technologies Emerging since 2010 Internet of Things Pervasive sensors reveal the limits of notice and choice Big Data Analytics of PII core to growing range of businesses Challenges to de-identification when have so many data points Discrimination and ethics as emerging major topic Contrast with 1990’s web and E-commerce: OBA is based on web surfing (in part) Social networks, smartphones/location, cloud, IoT, Big Data – raise many different issues than B2C web surfing

11. EU as a Driver of Change (Again)  Coming soon: General EU Data Protection Regulation  Right to be Forgotten  2% of global revenues  Expanded jurisdiction  Expanding DPA enforcement/activity  Coming changes to Safe Harbor  And, it’s not just the EU  Global companies need a global strategy

12. Second Wave: The Snowden Effect  Press and government surveillance (Snowden)  Created atmosphere for possible change  Competitive issue for US companies abroad  One response was President Obama’s Review Group on Intelligence & Communications Technology

13. December 2013: The Situation Room

14. Second Wave: More Reform than the Skeptics Predicted  USA Freedom Act and Review Group Recommendations  Section 215 order only with judicial approval and heightened standard (Rec 1)  End government storage of bulk telephone data and have records held in private sector, accessible only with a judicial order (Rec 5)  Similar limits on bulk collection: National Security Letters (Rec 2)  General rule limiting bulk collection (Rec 4)  Greater transparency by government about foreign intelligence orders (Rec 9 & 10)  Congressional approval of public interest advocates to represent privacy and civil liberties interests before the FISC (Rec 28)  Multiple executive branch reforms described in Swire March 2015 IAPP Privacy Perspectives

15. Second Wave: Many US Government Privacy Initiatives  Obama administration  Privacy a big part of 2015 State of the Union  Information sharing bills have passed the House  Data breach being seriously considered this year  New bill language for Consumer Privacy Bill of Rights  Student privacy (K-12): bipartisan  FTC: far beyond 2005 view of “harm”  Consent decrees in privacy: “comprehensive” programs  So many issues/workshops: OBA/DNT, Big Data (discrimination), IoT, data brokers, cross-device tracking  Cyber security (along with many other federal agencies)  Congress  Info sharing, data breach, drones, IoT, Big Data, wearable health devices, ECPA …

16. Second Wave: The Private Sector  Self-regulation is back  Student privacy; online advertising; smart grid; mobile notices; beacons and retailers; connected cars; drones; IoT  CPO – far beyond drafting privacy policy & compliance  Benefits of data – monetization strategy  Cyber – big data and risk of big data breach  Your company’s data strategy  Compliance with current rules  Compliance with what is coming  Insight about where to position your company  Ethics, training beyond compliance

17. Conclusion  A lot happened in the first wave of global privacy protection  With 9/11, less privacy change  But the second wave is on us now  Multiple, important emerging technologies that generate many issues beyond web surfing  I started talking about the second wave, and predicting legislative change, in 2012  USA Freedom is one result  Be prepared for others  Organizations need a strategy to manage their data for business goals, consistent with both privacy and security