1. 1394 & XCL Cameras and Media Cybernetics Ilias Levis (Sony) Marc de Kanter (Media Cybernetics) September 2005

2. Sony Confidential Topics About Media Cybernetics Digital Camera Market Opportunities Products from Media Cybernetics Sales situations Availability

3. Sony Confidential Who is Media Cybernetics Media Cybernetics Develops software for image capture, processing, analysis, display, and management. 10 Offices Worldwide More than 170 Worldwide Dealers More than 30 Value-Added Resellers More than 20 OEMs Part of Roper Industries Roper Industries, Inc (NYSE Symbol ROP) Web Site http://www.roperind.comttp://www.roperind.com 24 Companies in Four Divisions Revenue 1.21B

4. Sony Confidential Digital Camera Market Stable market with many new opportunities (e.g. National Security). Customers are looking for systems rather then individual components. Software is becoming increasingly important to get the sale. Two market leaders looking to expand their business.

5. Sony Confidential Digital Camera Market: Cameras XCD-SX910 XCD-SX910 1/2 type CCD PS 1280 x 960 15 frames/sec 30 f/s with binning XCD-X710 XCD-X710 1/3 type CCD PS 1024 x 768 30 frames/sec 50 f/s with binning XCD-SX910UV XCD-SX910UV 1/2 type CCD PS 1280 x 960 15 frames/sec 30 f/s with binning High UV Sensitivity

6. Sony Confidential Opportunities Compete in new markets for $1k-$3 digital cameras Provide customers with ready to use and programmable imaging system. Offer large industrial (GE) and life science companies (Pfizer) an enterprise solution Provide advanced development environment and support for custom application development. Partner with other Roper companies to provide low end imaging solutions.

7. Sony Confidential What is Image Pro and IQ Studio Image-Pro –Advanced Image Capture –Wide range of Image Analysis tools –Interactive Image Archiving and Management –Workflow Management-Custom Toolbars –Auto-Pro Programming Language IQbase –Image Databasing and Informatics –Scaleable from Desktop to Enterprise –A New Paradigm for Image Analysis –IQcapture Native Driver and TWAIN Driver Support –VBA customizability IQstudio –Industry Standard Development Environment –Add Integrated Capture & Display –Save Time with Pre-designed GUIs –Supports Built-in Image Informatics Tools –Deploy with Run-time license options

8. Sony Confidential Imaging Application Development Analytical Imaging Applications IQstudio Development Tools InVivo Live CellIQbase Enterprise DB Camera Kits & Accessories Image-Pro Family

9. Sony Confidential IQbase Enterprise Databasing and Analysis Easily store, manage and extract knowledge from your images and data. Collaborate effectively with your colleagues. IQbase:  Manages images and data assets- Storage of images with associated data means never losing valuable research.  Drives discovery - Expose information hidden within individual images or across multiple images.  Facilitates collaboration - Share images and data via your network or the optional web browser.

10. Sony Confidential IQstudio offers modern tools for fast image analysis application development. IQstudio Development Products:  IQstudio – Easy-to-learn interface for developing sophisticated image analysis applications  IQCapture - Video and digital capture add-in for IQstudio developers  IQstudio-DICOM – Optional plug-in for medical imaging developers; file I/O, communications & databasing IQstudio Application Development

11. Sony Confidential Image analysis solutions for scientists and professionals in research, medicine, production and quality control. Image-Pro Family Products:  Image-Pro Plus - Powerful 2D and 3D image analysis software with extensive measurement, analysis and customization features.  Image-Pro Bundles - Image-Pro Plus combined with advanced tools for microscope control, multi-dimensional imaging, deconvolution, and 3D rendering. Image-Pro Family for Analysis

12. Sony Confidential Sales situations Sales of boxed systems (Camera + Software) Sales of custom systems (C+S+Custom Development) Sales of development systems (C+S+ Development Environment) Sales of combination of the above

13. Sony Confidential Support Structure Sales Support Media Cybernetics Sony Sales Representatives Cameras Marketing support Sales support Application support Development support Technical support Product and System development Software and System Integration Marketing support Sales support Application support Development support Technical support

14. Sony Confidential Image Capture with Media Cybernetics Applications Sony Camera Capture Driver for Image-Pro –Available 2006 Image-Pro family IQbase IQstudio TWAIN Driver for Sony Cameras –Availability: Now Image-Pro family IQbase IQstudio