1. May 28, 2013 DC Health Benefit Exchange Branding

2. Creative Process 2 Review of existing data and reports Conversations with board members including agency heads Creative development Focus groups Review with agency leads

3. Research Focus Groups 3 Small business owners (3-10 employees) – mix of those who do not offer coverage and those who do Small business owners (11-50 employees) – mix of those who do not offer coverage and those who do Low-to-moderate income (200-400% FPL) Latinos, ages 18-64 – mix of uninsured and those who buy private insurance Young invincibles (ages 18-35), low-to-moderate income individuals (200-400% FPL) – mix of uninsured and those who buy private insurance Lower-income (200-300% FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance Moderate income (300%+ FPL) African Americans ages 18-64 – mix of uninsured and those why buy private insurance

4. Name 4 DC Health Link

5. Name with Tagline 5 DC Health Link Get the facts. Get covered.

6. Logo 6

7. May 28, 2013 DC Health Benefit Exchange Branding