1. Pit Bull Persuasion Ann Saari Jon Sims Allison Smith THE PIT BULL

2. NEGATIVE PERCEPTIONS

3. GROTESQUE “ruthless” “Pit bulls in Charlotte — status symbol or menace?”

4. GROTESQUE “attacked without provocation by a pit bull” “ bad owners”

5. GROTESQUE “leading the charge to get pit bulls banned from Mecklenburg County” “pit bull attack” “harm”

6. GROTESQUE “pit bull attacking the dog” “bad owners” “rough”

7.  Sharing facts will provide education to prevent any misconceptions about Pit Bulls.  Using the theory of Visual Rhetoric, images will change any negative perceptions of Pit Bulls.  App proposal to increase the Pit Bull adoption in Charlotte, NC OUR GOAL

8.  Myth: Pit Bulls are human aggressive by nature  Myth: Pit Bulls are inherently vicious  Myth: Pit Bulls are responsible for most fatal dog attacks MYTHS Registered Population# of Reported AttacksBreed% vs. Population Approx. 240,000 12 Chow Chow.005% Approx. 800,000 67 German Shepherd.008375% Approx. 960,000 70 Rottweiler.00729% Approx. 128,000 18 Great Dane.01416% Approx. 114,000 14 Doberman.012288% Approx. 72,000 10 St. Bernard.0139% Approx. 5,000,000 60 Pit Bulls.0012%

9.  19 th Century – Pit Bulls were created in England by breeding English Bulldogs and Terriers  1860s – Bred in England and brought to the US for herding, livestock protection and family protection HISTORY

10.  1898 – The United Kennel Club was formed and recognized the Pit Bull as one of the first breeds  1914 – 1918 – Dubbed “America’s Dog” during World War I

11.  Pit Bulls jaws do not lock and exert 1,600 lbs per square inch with their bite. Pit Bulls jaws do not lock and exert 235 lbs per square inch, which is lower than the average for all dogs.  86.8% of Pit Bulls have passed their temperament tests and rated fourth following Collies, Golden Retrievers and Beagles.  78 million dogs owned in the U.S. (4 million are Pit Bulls) FACTS

12.  Impressive stamina and staunch work ethic  Pit Bulls enjoy a variety of activities, including agility, disc dog competitions, flyball, freestyle and competition obedience. PIT BULL QUALITIES

13. SHELTER FACTS  60% of all dogs in U.S. shelters are euthanized each year.  60% of the total dogs euthanized are Pit Bulls.  30% of dogs admitted to U.S. shelters are labeled as Pit Bulls.  86.7% of Pit Bulls in shelters end up being killed.

14.  Mission – Bring love and hope to all animals by ensuring the humane treatment of companion animals through adoption, spay/neuter and education  Vision – Create a world where there are no homeless and unwanted animals  501(c)3 nonprofit organization  “Space available” shelter to offer all animals the opportunity of a safe and loving home (one gets adopted, another comes in) HUMANE SOCIETY OF CHARLOTTE

15.  Create an app with the Humane Society of Charlotte called “Pit Finder.”  Anyone who accesses an “adopt” option on the Humane Society app, will first see a “Fun Stuff” flash about Pit Bulls before the user begins their search.  “Fun Stuff” will use Visual Rhetoric and facts to persuade the user to consider adopting a Pit Bull.  If the user continues to view the images and facts, the “Pit Finder” will pop up. The “Pit Finder” option will also be available when they visit adoption on the Humane Society’s app. PIT FINDER

16. FUN STUFF

17.  May also include following images… FUN STUFF

23. PIT FINDER  If the user continues to view the “Fun Stuff,” the “Pit Finder” will pop up.  The “Pit Finder” option will also be available when they visit adoption on the Humane Society’s app.  “Pit Finder” will search all available Pit Bulls at the Charlotte Humane Society

24.  (Jon’s part) TESTIMONIAL

25.  Educate yourself with the truth  Share the truth with others HOW CAN YOU HELP?