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Mobile is the new social contact information on last slide F5 to start slide show … or click Slide Show & From Beginning (above) Esc to quit - Use mouse.

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Presentation on theme: "Mobile is the new social contact information on last slide F5 to start slide show … or click Slide Show & From Beginning (above) Esc to quit - Use mouse."— Presentation transcript:

1 mobile is the new social contact information on last slide F5 to start slide show … or click Slide Show & From Beginning (above) Esc to quit - Use mouse or arrow keys for next or previous slide 100% OPT-IN mobile text marketing with real time customer data and powerful analytics

2 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Opt-in mobile is social media that pulls your customers back in with their friends. The Mobile Marketing Association says virtually all (97%) text messages are opened –and 83% are opened in the first hour.

3 Your customers want to opt-in for your exclusive announcements, valued insider deals and special invitations on their mobile phones. example text acme to 12345 Get our best offers, insider deals & exclusive invitations! make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

4 Your customers’ privacy is carefully protected. The mobile marketing industry is controlled and tightly regulated with strict policies enforced by the mobile phone carriers to protect consumers who choose to opt- in/out for special offers, coupon deals and rewards on their phones from their favorite brands and products. We comply 100%. Consumers are 100% in control because they freely opt-in/out. Opt-in mobile text marketing is not spam make better marketing decisions™ Customers opt-in with their mobile phone number via text Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

5 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Opt-In Three Ways text, scan or web text adman to 46786 from any mobile phone OR scan this QRcode with a smartphone OR sign up with this web form

6 Would you invest $60 to make $1,800? Assume you have 250 opt-in customers. A good performing campaign will pull 18%. 45 additional transactions x $10 average ticket = $450 x 4 weeks = $1,800 revenue COST $60.00 x 30 ROI = $1,800 in one month Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved make better marketing decisions™ ROI

7 “Mobile coupons are increasing my sales and my customers are loving them!” — Peter N., McDonald’s Owner Operator make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Mobile promotions regularly pull 8% to 28% redemption.

8 - offer example - text surfcafe to 12345 exclusive invites and valuable inside deals - mobile promo example - Baja IPA Beer Battered Fish Taco only 99 cents today show unique code to cashier: 6789xyz - results example - 16% Redemption Rate make better marketing decisions™ fast easy coupon redemption with unique individual or shared common codes Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

9 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Marketing with no customer data is like shouting in the dark. Our unique redemption system displays real time customer opt-in data and powerful redemption analytics so you make better decisions for immediate response, higher redemption rates and, increased revenues.

10 Click on graphic for larger image make better marketing decisions™ Redemption Report Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Easy mobile coupon redemption via interface on any web device or smart phone Optional wired keypad

11 Click on graphic to open larger image make better marketing decisions™ Campaign Dashboard Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Real time customer data

12 Track results of concurrent promotions in social media and traditional advertising. Acquire new customers who opt-in from all your marketing and advertising. make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved measure results of all your advertising and social media

13 Redemption is the Key to Successful Mobile Marketing Our unique redemption system is fully automated and easy to use Measure mobile, social, and traditional marketing Redeem Using 3 Easy Methods: – Traditional Web Page – Mobile Web Page (Phone, Tablet, etc.) – Customized Keypad for Heavy Users Analyze opt-in and redemption results in real time. Design new campaigns based upon historical redemption data. Reduce costs of more expensive types of marketing such as radio, billboards, and television by testing less expensive text and social campaigns first. make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

14 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

15 Competitive Edge Attract New Customers Attract new customers by offering shareable, common coupons over text messaging. Encourage coupons going viral by placing our specially designed mobile coupons on social media sites such as Facebook and Twitter. Drive Customer Frequency Drive customer frequency by offering deeper discounts on individualized coupons. We protect your assets by restricting an individualized coupon to a single use. Individual coupon codes are secret. No one, including your staff, knows the valid codes. Our redemption system handles all the validation and provides your staff only with the information needed to interface with the customer. make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

16 Measure Your Results Measure the effectiveness of your mobile, social, and traditional marketing with our unique redemption system. Learn more about your customers’ individual preferences. Convert Interest to Sales Remarket to your database filled with customers who want your products. Because you own your mobile customer list, you do not have to pay to access someone else’s customer database. As your list of names grows, and it will, the savings are astronomical. Save Money Mobile coupons are less expensive, take less than 5 minutes to create, are distributed when you want, and are redeemed at 4 to 7 times the frequency of traditional coupons. Why wait? Start a risk free trial today. make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

17 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

18 “The customer response has been phenomenal and the redemption rate is far better than any other method of couponing.” — John O, McDonald’s Owner Operator “Blows traditional coupon redemption rates away!“ — Caroline P, Director of Operations Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved make better marketing decisions™

19 ● Powerful detailed analytics to instantly track results ● View opt-ins and coupon redemptions in real time ● Common coupons go viral integrated in social media ● Individual coupons with unique codes prevent fraud ● Track concurrent promotions in various media ● Send instant text messages and coupons ● Schedule a campaign in less than five minutes ● Design campaigns based on historical redemption data ● Target by purchase history, product category, daypart ● No software to install - NOT linked to your payment processing ● Easy to use web interface Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

20 make better marketing decisions™ Designed for heavy volume multi unit but works anywhere. Built by business people with decades of experience in restaurant marketing, this unique redemption system provides real time customer data with powerful analytics to help you make better, more informed marketing decisions. That means higher redemption, increased revenue and immediate same day response. No software to install – NOT linked to your payment processing Our clients experience predictable double-digit results. They know what works when. Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

21 We recommend one text message per week, different offers, different days … A mobile database of 250 customers would send 1,000 texts a month. built by business people with decades of experience in restaurant marketing make better marketing decisions™ month to month service - no setup fee - no contract No risk 30 day trial – 100% satisfaction or your money back – no questions asked powered by avisod technology

22 Would you invest $60 to make $1,800? Assume you have 250 opt-in customers. A good performing campaign will pull 18%. 45 additional transactions x $10 average ticket = $450 x 4 weeks = $1,800 revenue COST $60.00 x 30 ROI = $1,800 in one month Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved make better marketing decisions™ ROI

23 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved know what works when

24 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

25 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

26 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

27 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved 65% of Mobile Phone Users Like Promotional SMS Offers Sent to their Phones The survey on SMS and mobile phone marketing found the following: -65% of people like offers on their mobile phones -75% of smartphone users prefer receiving offers via SMS -83% would prefer to receive no more than two offer per month recent survey by YouGov March 27, 2012

28 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

29 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

30 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

31 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

32 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

33 We recommend one text message per week, different offers, different days … A mobile database of 250 customers would send 1,000 texts a month. built by business people with decades of experience in restaurant marketing make better marketing decisions™ month to month service - no setup fee - no contract No risk 30 day trial – 100% satisfaction or your money back – no questions asked powered by avisod technology

34 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

35 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

36 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

37 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

38 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

39 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

40 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

41 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

42 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

43 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

44 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

45 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

46 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

47 We recommend only one text message per week, different offers, different days … A mobile database of 250 customers would send 1,000 texts a month. built by business people with decades of experience in restaurant marketing make better marketing decisions™ month to month service - no setup fee - no contract No risk 30 day trial – 100% satisfaction or your money back – no questions asked

48 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved know what works when

49 Phil Doyle, Mobile Product Specialist 619-796-6808 admanMobile.com make better marketing decisions admanMobile Marketing, Inc. 3401 Adams Avenue San Diego CA 92116 admanMobile.com Phil Doyle bio-resume adman since 1975 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

50 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

51 “Mobile coupons are increasing my sales and my customers are loving them!” — Peter N., McDonald’s Owner Operator make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

52 “The customer response has been phenomenal and the redemption rate is far better than any other method of couponing.” — John O, McDonald’s Owner Operator “Blows traditional coupon redemption rates away!“ — Caroline P, Director of Operations Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved make better marketing decisions™

53 Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

54 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved

55 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved Demand for mobile coupons high yet only 10% have ever received one an area in which demand is high but not being met - mobile coupons.... new research from US-based The Mercator Advisory Group, released in a report titled "Mobile Incentives: The Next Step in Device-Based Transactions", reveals that the market is ready for mobile incentives, such as mobile coupons, yet few mobile users have ever received such a communication on their device. The study found that, although over half (55%) of mobile users expressed an interest in receiving discounts or incentives on their device, just 10% have ever received one. "Among consumers who had not previously engaged in any mobile incentives programs, between one-third and one-half claimed that they would be interested in each of the various programs discussed," says Dave Kaminsky, analyst in Mercator's Emerging Technologies Service and author of the report.says "As merchants begin to realize mobile incentives' potential for driving sales, the decision to mobilize their couponing and loyalty programs will become increasingly easy to make.“ April 2012

56 make better marketing decisions™ Copyright ©2012 admanMobile Marketing, Inc.. All Rights Reserved It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. Mobile coupons receive 10x higher redemption rates than print coupons. Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life.


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