1. Introduction -The issue of the Inward technology Transfer -The 4A Model -Case Study Analisis: ICI Chemicals & Polimers -Conclusions Anabela Piedade João Meyer Inward Technology Transfer as an Interactive Process

2. INWARD TECHNOLOGY TRANSFER AS AN INTERACTIVE PROCESS Seaton And Cordey - Hayes Receptivity Freeman Technological Accumulation Internal Organizational Process Bessant Nelson and Winter Innovative Routines

3. A conceptual model was developed, based in ICI case study results Defined as a four stages frameworks: -Awareness – Process of scanning(browsing) and networking(interactive) -Association – Technological know- how and Commercial know-how -Assimilation –Learnig About Technology -Application – Competitive advantage 4 A Model

4. Results from Interview -Importance of Scanning & Networking as non-routine activities Recognition and Support by company - S&N: regular and consistent rather than occasional and only when needed - Most useful info: Interaction with people – “tacit knowledge” - Business teams + Matrix structure: understanding of the needs and capabilities of Company

5. Results from Cognitive Mapping Leadership of business manager External business operating climate Happy Teams Enthusiasm and excitement This SPIRIT drives Continuous scanning of external information Informal and formal discussions Mutual respect and credibility Awareness of the needs of the business New associations and linkages for the business Rejection of ideas but knowledge is retained for later uses Accumulation and retention of additional knowledge by the organization Core-activities Internal knowledge accumulation process Internal Climate: -Info-rich environment -High quality Staff Genuine Business Opportunities

6. Organizational Management & Organizational environment Management Reactive Incremental Unplanned Strategic Proactive Planned Organic, Flexible High receptivity Routinised Controlled Low receptivity Environment -Tension: Routine vs Non-Routine activities ICIw ICIs - Non-routine activities to acquire new technology - Routine activities applying acquired knowledge for efficient business