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Whole Foods Market America's First National "Certified Organic" Grocer Commitment to the organic consumer and to the preservation of the integrity of organic.

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Presentation on theme: "Whole Foods Market America's First National "Certified Organic" Grocer Commitment to the organic consumer and to the preservation of the integrity of organic."— Presentation transcript:

1 Whole Foods Market America's First National "Certified Organic" Grocer Commitment to the organic consumer and to the preservation of the integrity of organic foods from field to shopping cart.

2 A set of national organic standards to serve as clear guidelines for the industry and its customers as to what can be considered organic.

3 Organic Labeling 100% OrganicOrganic Made with Organic

4 Organic Labeling 100% Organic Product must contain only organically produced raw or processed material, excluding water and salt. The name of the certifying agent must appear on packages, and use of its certifying seal is optional. Use of the USDA "organic" seal is optional.

5 Organic Labeling Organic Product must be at least 95% organically produced ingredients. The label may also state the percentage of organic ingredients. The name of the certifying agent must appear on packages, and use of its certifying seal is optional. Use of the USDA "organic" seal is optional.

6 Organic Labeling Made with Organic Ingredients Product must contain at least 70% organic ingredients. Product may display the term "Made With Organic … " and then list up to three of the product's organic ingredients or food groups. The label may also state the percentage of organic ingredients. The name of the certifying agent must appear on packages, and use of its certifying seal is optional. Use of the USDA "organic" seal is prohibited.


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